Poles are learning more than ever. While the demand for education keeps rising, many global edtech brands remain almost invisible here. Here are 10 brands that – from our perspective – could gain a lot by entering Poland with a smart PR and communications strategy.
1. uTalk
uTalk is a language app offering courses in over 140 languages. It focuses on listening and speaking, without the pressure of grammar or the need to move through full CEFR levels. The platform has the potential to reach a very broad audience in Poland: from children learning with their parents, to adults preparing for a trip abroad.
The app could be highly effective in the context of language education for people with migration experience – where there’s a need for quick, practical learning without entry barriers. Although uTalk is available in Polish, has an active /pl website and a working payment system, it remains absent from the Polish media space. It doesn’t reach the channels where its simplicity could shine.
From a PR perspective, this is a ready-made niche. Just a few tools would be enough to build brand presence here.
Sample PR activities:
- Tips-based articles in parenting media (e.g. “How to support your child’s language learning at home without the pressure?”).
- Working with organisations supporting multilingual children and migrants.
- An educational campaign with video materials showing what micro-learning looks like in practice.
2. Busuu
Busuu is a language platform designed with progress in mind. Users have access to full learning paths, the option to learn with a tutor, and tools to monitor progress. The app has a Polish interface and a working payment system, so many people in Poland use it daily.
However, Busuu remains in the shadow of other, more popular language-learning apps. Unfortunately, it doesn’t appear in the Polish media, isn’t present in the context of employee benefits, and doesn’t enter the conversation around upskilling or learning languages as an adult.
Busuu could easily make a stronger appearance in channels that answer the question “how to learn effectively even when busy” – from expert HR media and YouTube educators, to employer branding.
Sample PR activities:
- Articles in HR and educational-business media (e.g. PulsHR, Magazyn Rekruter, Forbes Women).
- Collaborations with online language teachers (e.g. webinars, YouTube, educational TikTok).
- Expert-led communication around personal development.
3. Promova
Promova is a platform that stands out from the competition. It treats language learning as part of a daily lifestyle. Students can choose whether they’re learning for travel, emigration, work or relationships, and they receive content tailored to those goals. The app is a great choice for people who learn “on the go”.
This approach fits Polish reality perfectly. More and more Poles are moving abroad, language becomes a tool for building relationships, and people want to learn in their own way. The platform has huge potential to reach audiences who look for flexibility, personalisation and no pressure.
From a PR point of view, it’s a brand with a good insight, but not yet rooted in the local context. That could be changed at relatively low cost, by choosing the right content formats and communication channels.
Sample PR activities:
- Collaborations with lifestyle-toned educational content creators.
- Features in women’s and personal development media (e.g. Hello Zdrowie, Vogue Polska, Forbes Women).
- Localised visual content – with Polish examples, idioms, and everyday culture.
4. Lingoda
Lingoda is a fully-fledged online language school with live teachers, both group and individual classes, and the option to earn certificates. Users choose their language, level, type of class, and then learn with native speakers.
This approach fits the Polish market perfectly. Many adults want to learn a language for a specific reason (work, emigration, promotion). Also, Polish companies are looking for online language training for their employees. Unfortunately, Lingoda doesn’t appear in school comparison lists or in employer branding – which is where its biggest untapped potential lies.
Sample PR activities:
- Collaborations with HR professionals, recruitment blogs, and remote work media.
- Articles and posts about intensive courses with money-back guarantees after completion.
- Features in educational and development media (e.g. Perspektywy, Business Insider).
5. Lingokids
Lingokids combines learning English with social, emotional and cognitive development. It introduces children to the language through stories, games, songs and activities that spark curiosity.
Lingokids is ready to enter Polish homes – especially as parents are increasingly looking for ways to spend meaningful time with their child, and language education in nurseries and schools is often lacking. The brand is still little-known in the media and rarely appears in parenting contexts. And yet, it has the potential to become the go-to app for early language learning.
Sample PR activities:
- Tips articles: “How to teach your child a language at home without boredom” in media like Miasto Dzieci or Mamotoja.
- Collaborations with parenting bloggers and preschool educators.
- Guest spots in podcasts and channels about early childhood education.
6. Udemy
Udemy is one of the largest course platforms in the world, offering access to courses in nearly every field, run by practitioners. And yet in Poland, it hardly exists as an educational brand, even though users know it and use it regularly.
The platform has a Polish language version, prices in PLN, working payments, and a growing base of courses in Polish. What’s missing is media presence and PR activity that would anchor it in the local context. You won’t find it in articles about career changes, remote learning, employee upskilling, or after-hours study – yet that’s exactly where it could gain the most visibility.
Sample PR activities:
- Articles in media such as PulsHR, InnPoland, Spider’s Web or My Company Polska.
- Partnerships with companies as a development benefit within employer branding.
- Data and report-led storytelling (e.g. localised “Udemy for Business” insights).
7. Skillshare
Skillshare is a platform for creatives, freelancers and people developing at the intersection of art and technology. Courses are led by practitioners, often in a vlog-style format, with an authentic approach and accessible aesthetic.
It’s offers products that fit perfectly with the needs of Poland’s creative scene. And yet, Skillshare doesn’t appear in Polish learning tool roundups, doesn’t run campaigns with local creators, and isn’t part of the freelance education conversation. Meanwhile, Poland is seeing a growing wave of young creatives and solo entrepreneurs looking for exactly this kind of tool.
Sample PR activities:
- Partnerships with creative micro-influencers on YouTube, TikTok and Instagram.
- Articles in media such as Vogue Polska, Label Magazine, Noizz, F5, Elle Man, Grafmag, WhiteMAD.
- Tips-based publications on informal education, creative burnout and after-hours development.
8. MasterClass
MasterClass has redefined the idea of online learning. Instead of classic courses, it offers lessons delivered by authorities like Anna Wintour or Gordon Ramsay. Everything is recorded in top quality, with strong narrative and dramatic pacing. It’s education based on direct contact with a master.
However, the brand is virtually absent from Polish media. That’s a major gap – especially considering how many Poles follow English-language podcasts, TED talks and lectures, or take online courses in English. In the EF English Proficiency Index, Poland ranks 15th in the world, so the market has huge potential.
Sample PR activities:
- Collaborations with podcast creators and youtubers focused on career, personal growth, and creativity.
- Articles in premium media: Forbes, Business Insider, Vogue Polska, ELLE, Newsweek Psychologia.
- MasterClass reviews and trial articles in lifestyle and personal development outlets.
9. Coursera
Coursera is one of the world’s largest educational platforms, working with universities, research institutions and experts from many fields. It offers practical skills, certificates, and even full academic degrees online.
In Poland, Coursera is quite known – but only on the surface. While it has a Polish interface, some courses with Polish subtitles, and a local payment system, its media presence is practically non-existent. This is surprising, as the need is especially strong right now. According to GUS and PARP data, over 40% of employees want to change careers or upskill, but lack the tools to do so.
Sample PR activities:
- Press releases in media like PulsHR, Pracuj.pl, Forbes, Spider’s Web, Edupolis, ThinkThank.
- Tips articles: “How to earn a Google certificate without going to university?”, “Which Coursera courses offer real skills?”.
- Expert PR – Coursera experts quoted in articles about the future of education and the skills market.
10. OpenClassrooms
OpenClassrooms is a French platform that combines online learning with practical career training. It offers full education tracks with a mentor, ending in a certificate or diploma recognised within the European system. It reaches students from across Europe thanks to its remote learning options.
In Poland, the platform remains unknown. But its educational model could appeal to many people looking for an alternative to traditional university studies or wanting to gain new qualifications in a practical, structured way with mentor support.
According to 2024 Eurostat data, Poland has one of the lowest adult participation rates in non-formal education in the EU – but also one of the fastest-growing. The potential for platforms like OpenClassrooms in this country is huge.
Sample PR activities:
- Expert articles about digital and mentored learning in media such as Forbes, Gazeta.pl Praca, PulsHR.
- Presence at edtech and HR conferences and events (e.g. Infoshare).
- CSR PR, showing how the platform supports equal educational opportunities across Europe.
The Polish education market is wide open – but only for brands that show up smartly. If you want to connect with your potential clients from Poland, we can help you craft a tailored PR strategy that speaks their language. Contact our experts and we’d be happy to show you how we do it.