New energy is pulsing through the Polish economy. With record investments, innovation, and consumer demand, some industries are now growing faster than ever. We’ve rounded up 15 sectors that are now shaping Poland’s future. Discover where global brands are expanding and how the right PR and marketing strategy can help yours do the same!
1. E-mobility
With the planned ban on new combustion engine cars from 2035, Europe is heading toward a major shift in mobility. Poland, thanks in large part to LG’s investments that turned Lower Silesia into the “Battery Valley”, has become one of the most important players in this transformation.
The region now boasts large-scale production of EV batteries and components, supported by public funding. According to trade.gov.pl and industry reports, Poland ranks second globally in lithium-ion battery manufacturing capacity (behind China). This growth opens up new opportunities for international e-mobility companies.
PR and marketing opportunities
- B2B education – seminars showcasing the business benefits of EV adoption
- Social storytelling – local media campaigns highlighting environmental advantages
- Industry PR – features in automotive magazines focusing on Polish innovation
2. Wellness
Poland is increasingly stepping into the global wellness arena. According to the Global Wellness Institute, the country is among the large wellness markets showing strong growth and recovery since the pandemic. Poles are also becoming wealthier and increasingly seeking more luxurious experiences
Market research from Euromonitor on health and wellness flags increasing demand for natural, functional, immune-supportive products and services. All of this – rising consumer appetite for wellbeing and increasing spend on lifestyle health – signals a strong foundation for new wellness service providers.
PR and marketing opportunities
- Educational content – a blog series or video tutorials targeting both consumers and B2B partners
- Influencer campaigns – wellness influencers, promoting high-end spa resorts or wellness brands
- Experiential events –immersive wellness retreats or pop-up experiences (e.g., aromatherapy, forest-bathing, digital detox)
3. IT
Demand for cloud and AI services is increasing. Poland, as the region’s largest economy, is becoming a natural hub for data centres. Restrictions on data centre expansion in Western Europe (such as the Netherlands and Ireland) are pushing investors eastward.
Here, they find what they need: available land, a skilled IT workforce, and the prospect of stable energy supplies. Between 2023 and 2024, global tech giants like Microsoft and Google invested a combined total of more than USD 3 billion in Polish cloud regions. Poland has the potential to become a leader in specialised cloud services for Central and Eastern Europe.
PR and marketing opportunities
- Expert publications – white papers and case studies on cloud migration
- B2B events – webinars or meetups for CIOs and IT leaders
- Industry communication – articles in media outlets like ITwiz or Dziennik Internautów to reach technical decision-makers
4. Cybersecurity
According to absl.pl, the business services sector in Poland now employs over 400K people across nearly 500 centres. 74% of them report being actively engaged in innovation. Poland has become one of Europe’s key pillars of IT and business services.
In recent years, cybersecurity has also become a national priority. The Polish government is investing hundreds of millions in digital infrastructure and cyber defence. Polish IT professionals are known for their strong technical skills, while operational costs remain significantly lower than in Western Europe.
PR and marketing opportunities
- Webinars – practical content on how to protect company data
- Trust campaigns – success stories highlighting results (e.g. “X% fewer losses thanks to our security solution”), aimed at executives
- Industry presence – speaking at events like Cybersec PL and commenting in the media on emerging threats
5. Logistics and warehousing
Poland is the logistics gateway to the EU, thanks to its position on the Union’s eastern border and its excellent transit location. Investors are drawn by Poland’s competitive land prices and well-developed supplier network.
According to Europa Property, the country now offers 34.5 million m² of warehouse space. It’s the second-largest market in Central Europe. In 2024 alone, 2.6 million m² of new facilities were delivered, while the vacancy rate fell to 7.5%. Poland is also emerging as a key hub for online retail logistics. Data from JLL shows that one in every five e-commerce warehouses built in continental Europe is now located here.
PR and marketing opportunities
- Case studies and local data – reports showing cost and delivery time savings achieved through Polish warehousing
- Regional PR – press releases highlighting new jobs created in local communities
- B2B content – webinars on supply chain optimisation and targeted LinkedIn promotion
6. Rail
Russia’s aggression has reshaped trade routes across Europe. Since the start of the war, Poland has become a key corridor for goods moving from Asia and Ukraine into the EU. The Polish government and the EU are investing heavily in rail infrastructure to boost freight capacity and ensure transport security.
In 2023, Polish railways transported 20 million tons of goods to Ukraine – three times more than in 2021. At the same time, Poland is expanding its ammunition production facilities, which further modernise rail transport for industrial components. Companies relocating production to Poland need efficient logistics. It continues to attract foreign investors.
PR and marketing opportunities
- Technical content – articles about infrastructure projects (for example, on GazetaPrawna.pl or Rzeczpospolita)
- Industry events – participation in the Railway Forum or the TRAKO trade fairs
- Transport CSR – local media campaigns promoting the environmental benefits of rail transport
7. Medtech
According to the Architecture of Sales, Polish exports of medical equipment reached €5.65 billion in 2023, placing the country among the world’s top ten medtech exporters. Poland’s highly skilled engineering workforce creates potential for design-and-manufacturing centers developing products, like ECG machines and rehabilitation equipment.
At the same time, the country’s ageing population is driving demand for medical devices such as diagnostic equipment and home-care solutions. It attracts foreign investment.
PR and marketing opportunities
- Medical media PR – presenting clinical test results and product certifications in media outlets such as Puls Medycyny
- Industry partnerships – collaborating with medical associations and organising training on new technologies
- Value communication – campaigns focused on improving patients’ quality of life
8. Pharmaceutical manufacturing
In recent years, Europe has been working to increase local pharmaceutical production. As the largest market in Central and Eastern Europe – and a country with a long pharmaceutical tradition – Poland is becoming a regional leader.
The government offers incentives for locally manufactured medicines, while the national healthcare budget continues to grow each year. The pharmaceutical sector in Poland has been expanding by an average of 8% annually. In 2024, domestic companies signed record contracts with the National Health Fund (NFZ) for reimbursed drug supplies.
PR and marketing opportunities
- Industry reports – articles highlighting Poland’s role in the global pharmaceutical landscape
- Trade fairs – showcasing technology and partnerships at industry events
- Educational CSR – health-focused initiatives such as free screenings
9. Tourism
Poland is one of the fastest-growing outbound tourism markets in Europe. According to VisitBritain, Polish travellers made 16.9 million outbound trips in 2024. Rising incomes and widespread access to low-cost flights have contributed to this surge in international travel.
Bank Millennium’s research shows that 79% of Poles travel abroad at least occasionally. Nearly 40% take one or more trips each year. Package holidays and online bookings are reaching record highs. For foreign destinations, tour operators, and hospitality brands, this means a dynamic, digitally engaged market eager for new experiences.
PR and marketing opportunities
- Localised digital campaigns – focused on trust, value, and authentic local experiences
- Partnerships with journalists and influencers – PR trips for journalists from lifestyle magazines, travel bloggers, and instagrammers
- Content marketing – guides, videos, and blog posts in Polish
10. Industrial automation
The Polish economy is facing a labour shortage and rising wage pressure, making automation a necessity even for small and medium-sized enterprises. Poland is a major manufacturing base (the fifth-largest industrial economy in the EU) but remains relatively under-robotised. This creates a market opportunity for technology providers.
According to Forsal, in 2024, 26,400 industrial robots were operating in Poland, although the number of new installations declined. To encourage faster adoption, the government has introduced one of the most attractive tax relief programs for automation in the EU.
PR and marketing opportunities
- Video demos and webinars – showcasing robotic production lines in action (YouTube, LinkedIn)
- Industry articles – features in industry publications, presenting real-world implementation cases
- Open Days – factory visits for managers to experience automation technologies
11. Green building materials manufacturing
The construction sector is under pressure to go greener. Across Europe, builders are rethinking how to reduce emissions. Poland is right in the middle of that shift. Prefabrication and sustainable materials are gaining ground, replacing waste-heavy methods with cleaner, faster and smarter solutions. The country is becoming a natural testing ground for sustainable construction.
At the same time, Poland faces a massive housing gap. That urgency is fuelling interest in modular technologies that can speed things up without compromising quality. Despite a slowdown in traditional building, Poland’s modular construction market is booming and setting new records. It’s the proof that the future of housing might just be built off-site.
PR and marketing opportunities
- B2B educational campaigns – highlighting the energy-efficient nature of materials in industry media outlets
- Event marketing – exhibitions or demo installations of prefabricated houses
- Local initiatives – sponsorship of small architecture projects and promotion in regional media
12. Food processing
Poland has long been an agri-food powerhouse. It is the EU’s largest producer of mushrooms and poultry. But growing pressure for efficiency and for higher quality is creating demand for new food processing solutions.
Meanwhile, to stay competitive, food companies are investing in product innovation (for example, plant-based meat alternatives) and in production line automation. This makes Poland an attractive market for international companies in the sector.
PR and marketing opportunities
- “Made in Poland” branding – campaigns promoting locally produced food
- Content marketing – emphasising quality standards and certifications in PR and advertising
- Nutritional CSR campaigns – educational programs on healthy eating
13. Fintech
Poland is one of Europe’s most dynamic fintech playgrounds. In 2024, BLIK users made over 2.4 billion mobile transactions. The platform has become part of everyday life. Now it’s seen as a model for cashless payments across Europe.
Behind this success lies a wider story. Poland’s entire payment ecosystem is going digital at record speed. According to Fintech Futures, the country’s payment sector keeps expanding as mobile habits and digital wallets replace traditional banking routines. Investment apps, automated savings, and “buy now, pay later” tools are all booming.
PR and marketing opportunities
- LinkedIn – active communication about security measures (e.g. compliance audits, regulatory standards)
- Educational content – on webinars and blog
- Partnerships – collaborations with banks, online retailers, and influencers
14. Gaming
Poland has quietly become one of the strongest gaming powerhouses. Titles like The Witcher or Cyberpunk 2077 put Poland on the world map and helped turn game development into one of the country’s most recognisable creative exports.
According to the Polish Agency for Enterprise Development, the industry generated around €1.3 billion in revenue in 2022. Most of it comes from international sales. That success keeps attracting both investors and young professionals eager to join the creative side of tech.
PR and marketing opportunities
- Influencer collaborations – promoting games through YouTubers and streamers (gaming content creators
- Thought leadership – case studies from leaders such as CD Projekt Group and Techland in industry media
- Community building – organising e-sports tournaments, fan events, and live streams
15. Digital upskilling
Poles aren’t just digital consumers anymore. They’re eager learners. Interest in learning skills and languages is on the rise. More companies are investing in online courses, digital certifications, and language training. Remote work tells a similar story. Polish companies are rethinking how they train, manage, and motivate people in a more flexible world.
At the same time, government initiatives such as the National Recovery Plan and digital-skills programs are pushing digital education further. For edtechs, online platforms Poland offers a market full of potential and digital curiosity.
PR and marketing opportunities
- Educational content marketing – blogs and video tutorials
- Media relations – publishing data-driven press releases using internal brand insights
- Referral marketing – showcasing testimonials and case studies from companies that benefited from the training
Are you working in one of these industries and thinking about expanding to Poland? Our team knows how to turn market entry into a headline. Get in touch and let’s build your brand’s story here!