How to create contagious content for your brand

I am sure that you have heard the phrase, ‘content is king,’ hundreds of times. We all know how important it is for brands to find appropriate language and message for their communication. But, even if we tick all the boxes, sometimes content we put through to the target audience, don’t seem to be remembered…

Top Communication Trends in 2017

When we think about the future, most of us can say that it is unpredictable. For instance, who could have predicted more than a year ago, that in 2016 we would have major changes on the world political scene that would have a huge impact on everyone’s life? However, unlike the future of politics, we…

Top 8 Mistakes of Content Marketing

What do you think about first, when it comes to creating communication strategy? Is it brand identity; is it brand values, sales goals, ROI?  In this digital era of information, when letting audiences experience your brand seems to be a more relevant way to communicate than posting facts about your product, content creators have a…

The Times

The number of eastern European migrants working in the UK has dramatically slumped in the largest annual fall since records began in 1997. And our Managing Director Matylda knows why. And you can read her opinion here. Matylda’s statement quoted the most important national Polish media – popular information services: tvn24bis.pl, rmf24.pl, gazetaprawna.pl, bankier.pl, pulsbiznesu.pl,…

Context marketing – from brand with love

Are you still attached to the classic, impersonalized, marketing approach targeted at demographic segments? It is time to change! Your customers are no longer looking for long, detailed information about products, or salesy stuff. We see approx. 5000 messages a day – that’s a fact – and if we don’t value the information, sooner or…