Where Do Poles Buy Cosmetics?

Poles willingly buy cosmetics in chemists, as this is consistently the most popular sales channel of beauty products, although cosmetics are also offered in discount stores. Experts predict that in the course of time chemists will specialize even more and will invest in the more well-off customer, as well as products from the mid-upper and…

The most popular influencers in Poland

Influencer marketing seems to be the most popular marketing trend of recent years.  Without doubt, it is more often the first choice for Polish marketers, including the biggest, international brands. It appeals to big players and small companies alike. However, smaller organizations seem to look for alternative, more niche and very specific influencers. Influencers’ opinions…