How to be successful in Public Relations in Poland?

The fundamental role of Public Relations is to build awareness and the loyalty of customers, as well as increase the position of the brand on a market. This is not possible without the creation of good relations with the whole environment. A PR plan is, of course, the key. Public Relations concern a very wide…

How to make a good influencer marketing campaign in Poland

An increasing number of followers (or subscribers) and big engagement rates confirm that a well thought out influencer marketing campaign with matched influencers not only builds a better brand image, but can also increase sales of particular products. In some industries, influencer marketing is now an essential element of a marketing strategy (e.g. beauty or…