Generation Z (people born after 1995) currently constitute 20% of the population in Poland. The oldest are 24 years old now. They grew up with smartphones, Snapchat, Twitch, and YouTube, surrounded by technology. From year to year, they will be an increasingly significant purchasing power on the market. There is one expressly efficient way to…
Currently, there are many airlines from all over the world that fly to and from Poland. Some are low-cost airlines (and their number is systematically increasing), some are regular lines. The former mostly focus on highlighting their low prices in all promotional messages, the latter create extensive campaigns and put emphasis on building a professional…
The gaming industry is relatively homogeneous on a global scale. All countries cooperate, which is evidenced by many worldwide online tournaments such as, for example, Fortnite World Cup. In Poland, the gaming industry is worth around PLN 2 billion. According to a Polish Gamers Research study, over 69% of Polish internet users are active game…