Polish consumers and Black Friday

• Black Friday has been established in Poland since 2015.• Although Black Friday or Cyber Monday have been organised in Poland for only a few years, they have become firmly embedded in the minds of Poles. • Up to 87% of Poles surveyed by TNS Kantar, claim that they know what Black Friday is. •…

Poles and Halloween

October 31 is Halloween in many countries. This custom known in Anglo-Saxon countries is also gaining popularity in Poland. Observing the assortment and interior design of stores in the last days of October, one can have the impression that it has permanently entered the Polish landscape and is gladly celebrated by Poles. Havas Media Group…

Fashion market in Poland

Over 60% of Poles declare that they buy clothing, footwear and accessories in a levelheaded way. 54% are ready to pay a higher price for wardrobe items made in Poland. In turn, nearly every third respondent is willing to pay more for a product produced in an ecological way – according to the report ‘Fashion…

Santa is becoming more generous in Poland

Year by year, Santa is becoming more generous in Poland. A Polish family will spend an average of PLN 1,521 on this holiday period, a Deloitte study says. Christmas is a special time also for trade. As the 22nd edition of the international survey “Christmas shopping 2019” by Deloitte shows, this year Poles intend to…