• Black Friday has been established in Poland since 2015.• Although Black Friday or Cyber Monday have been organised in Poland for only a few years, they have become firmly embedded in the minds of Poles. • Up to 87% of Poles surveyed by TNS Kantar, claim that they know what Black Friday is. •…
Will Poles remain faithful to the tradition of Christmas? Commercialisation of holidays according to 47% of Poles is the main reason for changes in holiday customs and preparations. Every third of us replaces traditional gifts with vouchers and gift cards, and 37% ask loved ones about gift preferences, afraid of failure. According to 40%, we…
October 31 is Halloween in many countries. This custom known in Anglo-Saxon countries is also gaining popularity in Poland. Observing the assortment and interior design of stores in the last days of October, one can have the impression that it has permanently entered the Polish landscape and is gladly celebrated by Poles. Havas Media Group…
In the last two years, the group of Polish consumers guided by shopping behaviors, mainly promotions, has significantly decreased. Currently, the most numerous consumer segment is passive. For them, the promotion is not a sufficient reason to buy – shows the “Promotion Monitor 2019” ARC Market and Opinion. Just 2 years ago, hunters of promotions…
The British are most open to possible relationships between their children and people of Jewish nationality. EU residents are increasingly open to gender, ethnic or religious minorities – according to Eurobarometer research published in 2019. Poles are much less likely than average Europeans to accept same-sex relationships. According to the survey, 69% of respondents would…
Over 60% of Poles declare that they buy clothing, footwear and accessories in a levelheaded way. 54% are ready to pay a higher price for wardrobe items made in Poland. In turn, nearly every third respondent is willing to pay more for a product produced in an ecological way – according to the report ‘Fashion…
Year by year, Santa is becoming more generous in Poland. A Polish family will spend an average of PLN 1,521 on this holiday period, a Deloitte study says. Christmas is a special time also for trade. As the 22nd edition of the international survey “Christmas shopping 2019” by Deloitte shows, this year Poles intend to…