Polish consumers and Black Friday
• Black Friday has been established in Poland since 2015.• Although Black Friday or Cyber Monday have been organised in Poland for only a few
How are Poles getting ready for Christmas? Traditionally, or commercially?
Will Poles remain faithful to the tradition of Christmas? Commercialisation of holidays according to 47% of Poles is the main reason for changes in holiday
Poles and Halloween
October 31 is Halloween in many countries. This custom known in Anglo-Saxon countries is also gaining popularity in Poland. Observing the assortment and interior design
Minimalists or promotion hunters – how do Polish consumers buy?
In the last two years, the group of Polish consumers guided by shopping behaviors, mainly promotions, has significantly decreased. Currently, the most numerous consumer segment
Europeans are more and more open to minorities, but Poles are lagging behind
The British are most open to possible relationships between their children and people of Jewish nationality. EU residents are increasingly open to gender, ethnic or
Fashion market in Poland
Over 60% of Poles declare that they buy clothing, footwear and accessories in a levelheaded way. 54% are ready to pay a higher price for
Santa is becoming more generous in Poland
Year by year, Santa is becoming more generous in Poland. A Polish family will spend an average of PLN 1,521 on this holiday period, a