Press materials sent to journalists are one of the basic tools for building media relations in Poland. The latest research reports that as many as 77% of Polish journalists use them in their work. By creating them in a skillful way, the brand is able to control what the media write about it, and when.…
During the lockdown, the Polish economy really suffered. The latest research on Polish consumers clearly shows that Poles have transferred almost all aspects of their lives to the Internet: work, signing documents, education, medical services, and communication with the family. The internet sales significantly soared compared to previous years. How do Poles buy online in…
We have quite spectacular news to share today. Our agency has just received a nomination in this year’s edition of Eventiada IPRA Golden World Awards competition in Best Public Campaign by Communications Consultancy Category. The nomination is for a PR campaign we planned and implemented earlier this year with the objective of raising awareness of…