The importance of multicultural marketing

It is more and more often said that there is no good marketing nowadays without multicultural (or ethnic) marketing. There is no chance of effectively reaching customers from different countries, cultures or ethnic groups by means of uniform marketing messages. What exactly is multicultural marketing, what are its goals and why should you incorporate it…

Which social networking sites really matter in Poland?

Table of Contents: What makes the platform relevant? Number of users in Poland Broad demographics Capabilities of individual platforms Facebook – the basis of communication and advertising Instagram – strong commitment YouTube – the power of influencers Other social networking sites Are you planning activities in social media in Poland? Be careful – it’s not…