Are you launching a new product or service and want to advertise it to the Polish community in Great Britain? Poles in Great Britain are quite a diverse group, but they share a few quite important things. Today we have collected a few tricks of the trade for you – how to do it, what…
It is said that today is an employee’s market. It is they who decide whether they want to stay with you, or look for happiness elsewhere. This shift in the labour market requires a completely new approach: treating potential employees, not as a new workforce, but as customers. How to do good employer branding in…
Wise and effective ethnic (aka multicultural marketing) marketing is much more than translating your company’s overall message into other languages. Multicultural marketing is about carrying out comprehensive marketing campaigns targeting specific local ethnic and cultural groups. So it requires much more than knowledge of the language – it is necessary to fully understand how a…
Influencer. Contrary to appearances, their job is not only about adding photos in fashionable clothes and informing InstaStories about the content of their breakfast. It is a struggle to engage followers, respect competition and, of course, brand attention. Yes, cooperation with influencers in Poland still remains one of the most effective marketing tactics. However, due…