As every year, Polish marketers did not idle and charmed us with great advertising campaigns referring to Christmas. Today we come with a quick review of 8 most interesting, thoughtful and, in our opinion, most creative Christmas advertising campaigns in Poland. Table of contents: Allegro Tezenis Coca-Cola Tatuum Tyskie Ballantine’s Miasto Warszawa (Warsaw City) Lasy…
Research shows that year after year, employers in Poland increase their activity in the area of employer branding. According to the “Employer Branding in Poland Report 2020“, over 48% of the surveyed Polish companies plan to increase their budget for internal employer communication. Internal employer branding is for them more important than activities directed outside…
Recently, our Managing Director – Matylda Setlak – shared her opinion and commentary on the Netflix serial “Emily in Paris.” Matylda drew attention to how the industry and the profession of PR is presented in the series, and to the fact that the plot distorts and reduces certain indispensable elements of this, not always easy,…
Although the main purpose of Polish public relations is to take care of the company’s image and good communication with customers, the media, business partners or potential investors, in the gaming industry PR should be directed mainly in one direction. Towards the gamers. Maintaining good relations with direct consumers right from the start is a…
The Polish food customer is changing dynamically; so is the entire industry. What influences this? Pandemics, an increasingly affluent society, but also the rising prices of certain products and semi-finished products. According to data from the Portal Spożywczy report, sectors such as the dairy industry recorded a 43% increase in sales; others, such as the…
Although the market’s growth was halted for a while by the Covid-19 pandemic, the sector of premium and luxury cosmetic brands in Poland had already been growing dynamically again from the beginning of 2021. Do you want to conquer the Polish market with your premium cosmetics brand? Find out who your Polish customers are and…