Background

The client was a domain registrant.

Challenge

These domains were not popular in Poland, Poles most often chose .pl and .com domains.

What did we do?

We were appointed to run proactive media relations activities on the Polish, Czech and Latvian markets between 2013 and 2015. We distributed to the media, press releases and expert comments regarding e-commerce and the domains market.

 Outcomes

Within 33 months of the cooperation, we secured over 660 PR publications in Polish new technology, marketing, consumer and business print and online media.