Background

The brand was launching onto the Polish market.

Challenge

The brand was not known in Poland at all and at that time, navigation apps were not yet popular.

What did we do?

We planned and executed a launch PR campaign that was a combination of several PR tools, such as:

  • press releases with background info and graphics,
  • interviews,
  • beta tests,
  • competitions,
  • reviews,
  • bloggers relations.

Outcomes

Within a month and a half, we secured almost 50 PR publications in Polish new technology, touristic and lifestyle media.