Our client is a start-up coffee shop chain.
The objective of the campaign was to launch this new coffee shop chain on the Polish market and give the brand a very Polish and slightly nostalgic, artistic, feel.
What did we do?
We planned and executed a launch PR campaign that included the following:
- strategy planning (key messages, target audiences, USP),
- local and national proactive and reactive PR activities in women’s, lifestyle, consumer and business media,
- sourcing a celebrity chef for cooperation,
- press releases,
- advisory articles,
- producing content for sponsored radio programmes,
- Facebook campaign,
- competitions in the media and on blogs,
- blogger relations,
- promotion of a tasting event,
- marketing consultancy.
The brand was successfully launched onto the Polish market. We generated over 60 articles within the first 3 months of the campaign.