Poland is one of the largest gaming markets in Europe, and Poles themselves are still waiting for new products. What is the gaming sector in Poland like? How to promote games for Poles? These questions are asked by most brands wishing to enter the Polish market. Check out how to win the hearts of local…
The beauty products sector in Poland is an exceptionally dynamic industry, but domestic customers are waiting for new cosmetic segments that are able to conquer the local market. Your brand needs a very specific strategy to win the hearts of local consumers, but when you win their favour, you won’t complain about a lack of…
It cannot be denied that due to the pandemic, 2020 was a great time for the flourishing of Polish social media. This time, however, instead of successive high-profile sales campaigns and millions in advertising budgets, brand communication had to be significantly reduced. Many long-term contracts with Polish influencers were terminated, and instead, grassroots or social…
2020 was a year of many revolutions – not only in the everyday life of ordinary people, but also for most brands. The way (and time) of using social media changed, as did the way companies communicated with employees, the media and customers. Much of the industry was completely frozen, others were forced to work…
In Poland, influencer marketing is still one of the most common forms of brand communication. Importantly, however, brands are no longer limited to the largest Instagram players, but understand the concept of engaging creators more broadly. Hence, the popularity of cooperation, among others, with thematic YouTubers, as well as podcasters and bloggers who are still…
We have great news today!We have just started implementing an influencer marketing campaign for an iconic brand of sports shoes. Due to the obligation of confidentiality, we cannot reveal the customer’s name at this stage, but we assure you that you have had shoes of this brand at least once in your life. We searched…
We have just started cooperation with KetoCycle, a global fitness app that enables its users to access individually tailored keto diet plans and workouts. We are responsible for their influencer marketing campaign in Poland on beauty, fitness, lifestyle, fashion, parenting, family and women’s YouTube and also TikTok channels.The brand will be promoted with time restricted…
Identifying the upcoming trends in Polish social media marketing is not a simple task. After all, most of our predictions from 12 months ago were almost completely shaken by the global Covid-19 pandemic. It is impossible to judge what will turn out to be the dominant trend one hundred percent and on what we will…
It is more and more often said that there is no good marketing nowadays without multicultural (or ethnic) marketing. There is no chance of effectively reaching customers from different countries, cultures or ethnic groups by means of uniform marketing messages. What exactly is multicultural marketing, what are its goals and why should you incorporate it…
Table of Contents: Are you planning activities in social media in Poland? Be careful – it’s not profitable to advertise everywhere! Polish recipients and the websites they use on a daily basis differ slightly from those from the United States, the UK or Western Europe. Poles prefer Messenger to WhatsApp, they rarely share their lives…
Table of Contents: Do you run a foreign company or deal with marketing and want to start conducting social media communication aimed at recipients from Poland? Finding the right agency that has experience in social media marketing strategy and working with foreign clients can be a real challenge. See what to look for, and how…
Press materials sent to journalists are one of the basic tools for building media relations in Poland. The latest research reports that as many as 77% of Polish journalists use them in their work. By creating them in a skillful way, the brand is able to control what the media write about it, and when.…
During the lockdown, the Polish economy really suffered. The latest research on Polish consumers clearly shows that Poles have transferred almost all aspects of their lives to the Internet: work, signing documents, education, medical services, and communication with the family. The internet sales significantly soared compared to previous years. How do Poles buy online in…
We have quite spectacular news to share today. Our agency has just received a nomination in this year’s edition of Eventiada IPRA Golden World Awards competition in Best Public Campaign by Communications Consultancy Category. The nomination is for a PR campaign we planned and implemented earlier this year with the objective of raising awareness of…
More and more Polish and foreign brands use the topic of ecology in their marketing activities and everyday communication in social media in Poland. Not only is there a growing trend of eco and bio products, but also individual activities of companies not related to ecology. Many marketers consider it a great way to improve…