We are trusted by the British brand Tractable, which offers solutions in the field of AI for the accident & disaster recovery industry. For Tractable, we will implement media relations activities in Polish technological, business, financial and consumer media.
In November, the CUKIBO brand from Switzerland joined our group of clients. CUKIBO produces unique & personalised children books, as you will see for yourself, click here! For this client, we will run a media relations campaign in parenting media in Poland, and in the media addressed to Poles from Great Britain and other countries…
Background Our client was an organisation responsible for the management of European .eu domains. Challenge Eu. domains were not very popular in the Polish market at that time. Poles most often chose .pl and .com domains. What did we do? We ran proactive media relations activities on the Polish market between 2013 and 2015. We…
Background Our client, Ishida Europe, is a global Japanese provider of industry-leading multihead weighers, quality control and packaging equipment for food and non-food applications. Challenge The client wanted to leverage their media presence in Polish food processing media and other relevant trade media to be able to secure more business clients in this market, with…
Background Our client was a startup educational brand operating in the personal development business sector targeting Polish businesses in Britain. The company organises conferences and workshops in London and provides other digital products and services for Polish businesses in England. Challenge The company was funded eight months before the first event that was planned for…
We have recently started cooperation with a make up brand – Soda. A brand that focuses on creativeness and the craziness of its followers, is launching in Poland in October. So we planned and are now implementing an influencer marketing activity for this brand with a big influencer from Poland who targets a million teens…
Campaigns in social media in Poland are becoming more and more creative every year. Not only is the number of users of popular platforms growing, but also the number of brands themselves. Advertisers therefore need to know the novelties offered by individual platforms to stand out from the competition. The importance of influencers, new technological…
In recent years, many interesting PR campaigns have abounded in Poland. More and more brands use creative ways to reach their audience to build a positive image: both through traditional media, social media and outdoor campaigns. See the most interesting examples of PR activities in Poland recently selected by us! OLX and “It happened to the…
We have recently been cooperating with the interior design brand from Sweden, called Desenio.We plan and implement influencer marketing activities for this brand in Poland with the largest Polish influencers in the area of interior design and lifestyle.Beautiful Desenio posters + top Polish influencers. It’s fun!
Do you manage a foreign brand and want to reach customers from Poland using social media? Firstly, you have to know that applications that are popular in the US or Great Britain will not necessarily be used equally by Polish consumers. Our guide to social media in Poland – which channels are worth advertising on,…
How to plan, implement and measure the effects of an influencer marketing campaign in Poland? How to match the right influencers to the company’s profile and marketing goals? Influencer marketing in Poland is constantly growing in importance and more and more foreign companies are successfully using it to promote among Polish clients. See the most interesting campaigns…
As a foreign company, how do you set about starting PR in Poland? What are the most popular and effective types of PR campaigns in Poland? Who to contact for help in carrying out specific public relations activities? Read on, and be enlightened. Audience targeting in Poland PR activities aimed at Polish clients should obviously…
Influencer marketing in Poland is currently one of the most often chosen types of online promotions for brands – especially among large, foreign brands. Currently, this market is very diverse, and the most popular Polish influencers can boast a reach of up to several million fans. Who are the biggest Polish influencers in particular industries?…
Influencer marketing, despite being increasingly criticised by specialists, remains one of the most used PR tools in the world. Public relations campaigns in cooperation with influential people from the Internet, and not only, are a great way to build customer trust. How does it look on the Polish market? Is it worth investing in influencers…
Regardless of whether you deal with B2B, B2C, product or corporate public relations, your actions must always be adapted to the market in which you direct your message. Often, what works in Great Britain, the USA or Western European countries may prove to be a complete failure on the Polish market. Poles are a specific…
