Not only has social media in Poland started a new era in brand communication, they have also created new tools that allow for their maintenance. Social media maintenance tools are not only typical to Americans. Poles have developed tools for monitoring and promotion of brands that facilitate communication and contribute to better results. Some have…
Copywriting in Polish The content marketing revolution is increasingly gaining ground in Poland. A growing demand for good content resulted in the diversity of books with advice on how to write better. Get to know Polish copywriting gurus who have recently published their books. How to write magically and… fast Among the people who specialize…
An event is one of the most important tools used to shape a company’s reputation. In order to organise a successful event we must take into account such things as venue, people and atmosphere, as well as decide what its key message is. At All 4 Comms, our recipe for success are the ingredients we…
Some people claim that, “PR is dead”. The American author Robert Phillips has even published a book entitled: “Trust Me, PR is Dead”. However, this doesn’t seem to be the case in Poland! Of course, PR agencies must compete with other advertising agencies or law firms, especially those that specialize in start-ups, and even with…
Matylda Setlak, our Managing Director, interviewed popular Polish personal development coach, Kamila Rowińska. During the conversation, they raised such topics as how to build self-confidence, and learn how to be pleased with your achievements and motivation. The interview was conducted and recorded for one of the agency`s clients Polish Success Centre. Click here to see…
On the website dedicated to Polish PR professionals, run by Prowly.com team, you can read an article written by our Managing Director, Matylda Setlak. The main subject of the article is effective management of a team, individual employees, and their skills. Recommended reading for Polish agencies, and those who might be interested, you can read it…
How to write newsletters and e-mail marketing messages? Polish and American marketers unanimously say, ‘write such a text that you would like to read yourself!’ Before writing the content of an e-mail, you must appreciate that it is a privilege to address a group of exceptional people, who want to read what you are going…
Our agency recently organised a very successful event for VIPs, British and Polish media representatives, as well as entrepreneurs, for the Subcarpathian Regional Tourism Board. We had very little time for this – but we made it in time – right down to the last gaiter button! The room was full, and even included a few…
An effective LinkedIn channel can support your sales department, build up the reputation of your company as a leader in a specific brand, as well as attract suitable job applicants. Your business can take advantage of the LinkedIn platform in many ways. It increases on-line coverage and gives you an opportunity to promote products and…
Social media means people, so the best way of engaging your fans is to come up with new ideas, not tools. Immersed in Buffer’s and Sotrend’s statistics, we tend to forget that emotions are responsible for human behaviour, not an algorithm. Below are 10 brand verified, techniques of engaging social media fans. In order to…
It is hard to believe that our agency has been active in the market for more than nine years. It makes us terribly proud and happy. On 20th November 2006, we started providing services for our first clients. So far, we have had as many as 70 customers and have run at least twice as…
PANGEA Network has announced the first edition of An Outstanding Pole in England, Wales and North Ireland competition. Matylda Setlak, the CEO of All 4 Comms agency is going to compete for this title in the Business category. The aim of the competition is to create a positive image of Poles living in the UK,…
Contents created by a brand educate, engage and entertain. Content marketing – the trend that has put production and distribution of content in the centre of communication specialists’ activities – is currently spreading on the Polish market. Content marketing is a strategy consisting in planning, production and promotion of useful, valuable and unique content. Its…
All 4 Comms agency is currently in search for an experienced, results-driven marketing comms professional (Account Manager) who has passion for meticulous execution of various marketing comms campaigns and would like to add some more creativity, strategic thinking skills and energy to our superb team. Positive, pro-active, ‘can-do’ attitude is a must. Send us your…
We have a huge announcement to make today. We have re-branded our communications agency to All 4 Comms. We also have a new corporate identity, website and company slogan. ‘All 4’ names are very popular in the USA now. Our new company slogan is ‘Polished marketing comms in Polish’, because from now on, we are…