There are already more than half a million Poles working in technology, and foreign companies are outdoing themselves in attracting top talent. Without effective employer branding communication, however, this may not work – and there is hardly a more graceful social platform for employer branding than LinkedIn. What does employer branding on LinkedIn look like…
Although TikTok is a relatively new social network – it is a great comms tool. You just need to know how to use its potential. Content that has so far worked well on Instagram or Facebook certainly won’t work there. So how do you use TikTok effectively for communications in Poland? Here are our tips…
The fashion sector is currently the most frequently and most eagerly promoted industry in Poland – both in social media, press, television, and online advertisements and outdoor campaigns. However, for several years now there has been a trend that has come to Poland from the West. Instead of models or top models, influencers are increasingly…
A strong brand with a good reputation usually sells well – this is an undeniable fact. However, it is worth remembering that it is not sales performance or share of the total market that is the only indicator of brand strength. Reputation is quite difficult to measure with numerical indicators. This is because the real…
Medical marketing in Poland is not one of the easiest sectors to communicate in. Brands must, on the one hand, effectively reach their audiences and, on the other, meet the strict guidelines of Polish law. This will be particularly difficult if you are just starting out in this market and have no experience. We have…
According to data from the Central Statistical Office (GUS), the number of Poles over 50 years old is approaching 15 million, accounting for nearly 40% of the population. Reaching, understanding, and engaging with such a significant segment of the Polish society is not just an additional benefit for most brands; it is more of an…
Building the employer brand on a completely new market should start with one specific step: defining the Employee Value Proposition (EVP) – a set of unique values that a company offers to its employees. How to define EVP in the Polish market? What do Polish professionals expect from their employers? Table of contents The reality…
Are you planning to expand your brand into the Polish market? To gain favor with Polish customers and establish good media relations, your PR efforts need to align with the local realities. How does Polish PR differ from that in the USA and the UK? Get insights from a Polish public relations agency that specializes…
Building a brand, especially in a new market, requires a lot of work, time, and creativity. However, even the most stunning branding campaigns can turn out to be a waste of money if they lack one thing: an analytical approach. Without measuring the right indicators, we cannot talk about a real assessment of the success…
Background In partnership with an international communications agency, we supported a cycle of media relations campaigns aimed at shaping public and political discourse around energy efficiency and building renovation. This was a key legislative initiative under negotiation in 2023–2024. Each activation had its unique angle, but all shared one objective – to drive legislative ambition…
At the beginning of 2023, new regulations governing the advertising of clinics and facilities offering services related to aesthetic medicine were introduced in Poland. This change significantly limited the possibilities of promoting this industry online. Fortunately, there are still effective ways to advertise totally legally. What are they? Let’s find out! Table of Contents Promotion…
Nearly 90% of marketers worldwide investing in collaborations with influencers plan to increase or maintain their current budgets. 50% of millennials admit to trusting product recommendations published by influencers. The influencer marketing market is vast, and an increasing number of companies from various industries appreciate it. How does it look in Poland? Are influencers equally…
Advertising on platforms like YouTube, Instagram, and TikTok is becoming increasingly common in Poland. Foreign brands from various industries are readily choosing these channels to promote their products to Polish customers. However, for advertising to be effective, it must be legal. Here’s a guide to social media law for marketers. Table of contents Polish regulations…
SEO and PR campaigns are usually treated as separate components within brand strategies. However, integrating them can yield numerous benefits in terms of both organic traffic acquisition and increased brand visibility in the Polish market. How can you achieve such integration between PR campaigns and SEO efforts? Table of Contents How SEO Impacts PR campaign…
Every fifth Polish Internet user aged 19-49 declares that they listen to podcasts. Therefore, it’s no wonder that using podcasts in marketing is becoming increasingly popular among brands from various industries. Learn how to effectively market podcasts in Poland! Table of contents: Podcast Statistics in Poland Using Podcasts in Marketing – Is it Worth It?…
