Effective communication with the media is the cornerstone of building a PR strategy in Poland. Its goal is not just to temporarily boost a brand’s positive reputation, but to create a consistent image over the long term. This cannot be achieved without good relationships with journalists and influencers. How can you build these relationships effectively?…
Sustainable Fashion Promotion in Poland: How It Impacts Brand PR? The current state of the fashion world is evident to everyone. In response to the omnipresent fast fashion, the concept of sustainable fashion has gained strength. In the face of growing environmental and social awareness in Poland, sustainable fashion is on the rise. However, in…
Understanding Generation Z: Reaching Young Poles Marketing efforts targeting the youngest audience have never been straightforward. Today, understanding how young Poles live, think, shop, and consume media is even more challenging. It requires not only openness and staying up-to-date with rapidly changing trends, but also constant analysis of current research and reports. What is Generation…
Fundamentals of Content Marketing Strategy in the Polish B2B Market It is well known that an effective and well-planned content marketing strategy means a continuous flow of customers to your business. Informative articles and videos created in accordance with the guidelines of Google and YouTube are the cheapest organic traffic and almost a self-propelled marketing…
Unlike marketing efforts (focused on promotion and sales), PR supports a brand more indirectly by building awareness, strengthening relationships with audiences, and enhancing the brand’s visibility online. In the clothing industry, do PR activities play as crucial a role as in other sectors of the Polish market? Which PR activities in the fashion industry yield…
What trends will dominate Polish social media marketing in 2023? An insightful answer to this question is able to give your brand a decisive advantage in the coming year. And thus help it stand out against strong competition. So what are the predictions for the coming year? Table of contents 1. Authenticity as a pillar…
The most interesting advertising campaigns for Back to School in Poland The end of summer is a time when Polish parents gather school supplies for their children as the new school year approaches. New clothes, shoes, school accessories, or electronics – all of these items are on the September shopping list. It’s no wonder that…
It might seem that creating a global Christmas campaign and releasing it in all European markets is enough to be successful. Nothing could be further from the truth. Although Christmas is celebrated similarly in many parts of the world, traditions, shopping habits, popular individual advertising formats and the current economic situation in a given country…
Since May this year, we have had the pleasure of working with Preply, a US-based platform that provides individual online lessons with tutors of a variety of foreign languages. The brand has its roots in Ukraine and operates in our favourite education sector, so we are very excited to be working with this amazing client.…
Conducting marketing activities for a company with banking and financial services in Poland can be like wandering around in a fog. Especially when you are not aware of the many complexities of Polish law. It is enough to use too small a font on a graphic to infringe one of the iron rules of advertising…
Research reports on readership in Poland have not been optimistic for years. One consolation is that in 2021, the percentage of people who have read at least one book will rise from 39 to 42. Publishers and authors of books wonder every day how to sell more copies among a society that simply reads little.…
Clothes, cosmetics, electronic gadgets, food, apps or educational aids – whatever the industry, social media marketing aimed at Polish Generation Z is governed by completely new rules. Are you planning to launch a new product or brand on the Polish market and win the hearts of young consumers? Get ready for a real thrill ride.…
Readmio is a new app from Slovakia that makes reading to children more interesting and enjoyable. When reading evening stories, the app automatically adds melodies and sounds to help create a unique reading experience for both parents and the kids. We have recently started working together with Readmio to launch and promote the brand in…
A report published in 2022 by Brand24 states that already 93% of Polish marketers use influencer marketing in promotional strategies. As many as 8 in 10 Polish consumers make a purchase when a product is promoted by an influencer. The statistics are beyond doubt. Influencer marketing is alive and well in Poland. And the more…
The world of event marketing has been undergoing a revolution for years. The pandemic has accelerated these changes dramatically. Offline events began to be transferred en masse into virtual form and…. it has stayed that way. There is talk of gigantic growth – the global virtual events market is predicted to be worth almost $658…