Almost 83% of Poles over the age of 13 actively use social media. On average, they spend almost two hours there every day, according to data from this year’s Hootsuite Social Media Trends 2022 report. Social media marketing is now the cornerstone of most brands’ online activities. But should communication with different generations always look…
Online marketing research is clear – the mere presence of a brand hero on social media increases the number of shares and interactions with posts. The brand mascot attracts customers, arouses sympathy, evokes associations with the brand and naturally builds a specific brand image in the minds of the audience. And best of all –…
The technology sector (i.e. the internet, software, new technologies, the technology industry, telecommunications, etc.) is one of the most dynamically developing sectors of the economy in Poland. The prospects for its development are promising. It is therefore of no surprise that there is an increasing wave of demand for talented employees and experts. With growing…
Although webinars have existed on the Polish market for more than a dozen years, it was only two years ago that they became one of the more important marketing tools for many brands. The pandemic and the confinement of Poles to their homes made them look for new ways to develop and sources of learning.…
You can find the updated article here. There is no better tool in Poland for promoting a brand and building an image online than social media. To help you with this, we’ve put together the latest statistics on Polish social media marketing that you should know in 2022! Table of contents: Poles on the internet…
According to the most recent employer branding data, the number of companies operating in Poland that declare a commitment to EB is around 25%. This means that, statistically, every fourth competitor of yours is investing in building their employer brand to attract valuable employees. These figures should not come as a surprise to anyone –…
4.7 million. This is the current number of accounts on LinkedIn in Poland. Compared to last year’s figures, this is around half a million more people. That’s maybe half a million potential customers for your brand. What’s more, as many as 58% of them are between the ages of 25 and 34 – young people…
Do you sell products or services to Polish customers? Have you tried influencer marketing! After long months of turmoil, we can finally confirm with confidence that the Polish influencer marketing market is now back to normal. See eight reasons why you should invest in this type of campaign in Poland in 2022. Table of contents:…
Product marketing, unlike classic marketing, focuses exclusively on the process of marketing a specific product, promoting it and selling it to the right customer. It is like a link between the product itself and the market it is intended to reach. Planning to launch your product on the Polish market? See the six steps you…
As part of media relations activities, the agency obtained over 180 publications for the client in the first 3 months alone, and the tools offered by Vectra AI began to be recommended as the best choice for companies. Vectra AI uses artificial intelligence to analyse packets and logs in the network, public cloud, SaaS, and…
In 2022, every business owner already knows that a strong employer brand is one of the most important elements of a well-functioning business. Employer branding (both external and internal) is being talked about more and more in Poland. Conscious building of a positive employer brand image is slowly climbing to become one of the priorities…
June is Pride Month for the LGBT+ community in many countries. It is celebrated around the world with equality marches and the symbol of the rainbow flag. In the USA or the UK, the public support of Pride Month by brands is not surprising. Most of them plan special campaigns, promotions or products for this…
Almost more than 60% of companies worldwide invest in content marketing. Poland is one of the leaders here. When it comes to creating long-term content strategies, it ranks first in Europe. So if you plan to conquer the Polish market with your brand, you need to adapt to these realities. Today, it is almost impossible…
Year after year, marketing practitioners in Poland are making collaboration with influencers an increasingly important part of brand communication. This trend remains the same in almost every industry – from automotive to technology and parenting. According to last year’s research, as many as 63% of marketers planned to increase their budgets for influencer marketing. So,…
L&T Technology Services (LTTS), a leading global engineering and technology services company, started its expansion into Eastern Europe by choosing Poland. And they chose us to support full scale PR operations in this country. Poland is a great place to tech investment not only for big companies from Europe and North America but also these…