Running social media for business purposes in Poland is like stepping on brittle ice. One wrong step and all your marketing work will be in vain and you will end up in icy water. Polish customers are rarely forgiving and it’s not that easy to get them interested enough to voluntarily observe a profile (and…
Not so long ago, SEO (i.e. Search Engine Optimisation) and Public Relations in Poland were like colleagues from other departments at work – they seemed to know about each other’s existence, but never spoke to each other. For several years, however, the trend has been quite the opposite. SEO and PR not only talk to…
Basing product marketing on cooperation with influencers is one of the activities that have recently enjoyed considerable popularity in Polish marketing. No wonder – using an influencer not only builds brand awareness and brand philosophy, but also influences the level of trust in products among the target group. And most importantly – such activities drive…
It is hard to find a better PR tool in Poland than a well-chosen and systematically implemented external employer branding strategy. More precisely, the strategy of building a positive image of the company as a noteworthy employer among potential candidates. According to the Employer Branding in Poland 2023 report conducted by the HRM Institute, as…
Poles are not the simplest of customers. As a nation, we are very critical, stubborn and stand firmly by our opinions. The opinion of a Pole is difficult to change; similarly, it is difficult to convince them to a new kind of product or service. So when a company goes through an image crisis in…
Do you operate in the English market and want to reach Poles living in England? Pick whichever platform you’re on, set your ad to all Poles in the country, add your standard content, translate the ad content and watch the customers flow in… Well, not really. There are currently around 700,000 Poles living across the…
Poles are the largest national minority in the UK, and Polish is the second most popular language spoken in the country. Ignoring such a powerful target group would be a serious mistake, both on the part of the business owner and those responsible for marketing. On the other hand, it is worth knowing that Polonia…
Our CEO Matylda took part in a zoom session with students of Jagiellonian University, Krakow last Friday to talk about her work in PR and also how to make a career in this field. Matylda also shared the everyday work in PR, as well as disussed the skills useful in this profession. Matylda was honoured…
Are you looking for valuable employees in the Polish market? Without the right employer branding strategy, it will be hard for you to attract and retain the strongest players in the employee market. To make the process easier for you, with this blog post we have gathered the latest statistics on the situation, trends, and tendencies…
As every year, Polish marketers did not idle and charmed us with great advertising campaigns referring to Christmas. Today we come with a quick review of 8 most interesting, thoughtful and, in our opinion, most creative Christmas advertising campaigns in Poland. Table of contents: 1. Allegro Allegro, the Polish e-commerce website, surprises us every year…
Research shows that year after year, employers in Poland increase their activity in the area of employer branding. According to the “Employer Branding in Poland Report 2020“, over 48% of the surveyed Polish companies plan to increase their budget for internal employer communication. Internal employer branding is for them more important than activities directed outside…
Recently, our Managing Director – Matylda Setlak – shared her opinion and commentary on the Netflix serial “Emily in Paris.” Matylda drew attention to how the industry and the profession of PR is presented in the series, and to the fact that the plot distorts and reduces certain indispensable elements of this, not always easy,…
Although the main purpose of Polish public relations is to take care of the company’s image and good communication with customers, the media, business partners or potential investors, in the gaming industry PR should be directed mainly in one direction. Towards the gamers. Maintaining good relations with direct consumers right from the start is a…
The Polish food customer is changing dynamically; so is the entire industry. What influences this? Pandemics, an increasingly affluent society, but also the rising prices of certain products and semi-finished products. According to data from the Portal Spożywczy report, sectors such as the dairy industry recorded a 43% increase in sales; others, such as the…
Although the market’s growth was halted for a while by the Covid-19 pandemic, the sector of premium and luxury cosmetic brands in Poland had already been growing dynamically again from the beginning of 2021. Do you want to conquer the Polish market with your premium cosmetics brand? Find out who your Polish customers are and…