• 9 ways to market your Polish-made products on the British market, and not fail

    Taking your product to a foreign market is one of the most difficult tasks in a business development strategy. Many Polish brands have decided to expand into the British market where Polish citizens are one of the biggest minor ethnic groups, without hiring a Polish PR or digital marketing agency. They won’t, however, always succeed. […]

  • 10 tips for marketers – how to speak to Polish consumers on Facebook

    Over 10 million Poles live outside Poland and over 38 million in Poland. Understanding demographics and the psychological profile of Poles are the keys for a successful communication strategy for any digital marketing Polish agency in the UK. Most Polish citizens are productive employees, aged 18-55, very often with children. They belong to the most […]

  • How to use content curation for your business in the UK?

    Some businesses wouldn’t even exist without content curation. Regardless of whether you are building a personal brand, or a company blog, curating expert articles is the way to go. It not only gives you an opportunity to leverage industry key resources and values, but also creates an opportunity to reach the experts and establish a […]

  • How to promote a food brand in a digital world?

    Ethnic marketing is always a challenge, especially when it comes to promoting a foreign brand in the UK. First of all, you have to take into account that, on the whole, you have to appeal to the audience that knows the brand, and then attract a new chunk of the market that doesn’t know the […]

  • How have low-cost airlines changed Poles’ lives in the UK?

    20 years ago no one could imagine, let alone dream, that flights would be as cheap as chips and with good planning skills you would be able to travel across the entire world without millions on your account. Back in the day, travelling by an airplane was perceived as a luxury not a necessity, and […]

  • Polish tourists – market trends

    The tourism market in Poland is changing. Poles are maturing as tourists, and are becoming more aware consumers. According to a report by the Polish Chamber of Tourism, entitled “Poles’ Holidays Abroad in 2017”, Poles do not appreciate last minute offers as much as they used to, they choose comfort over low costs for summer […]

  • Polish Eco trend is taking market by storm

    You have probably heard the term “slow life”. It refers to quality of life, where consuming organic and natural products is a must. Trends such as hygge or lykke are drawing our attention to a more sustainable and natural lifestyle, embracing family and quality time, and also saving the environment. We want to avoid the […]

  • PR in Poland AD2018

    Globalization and an overcrowded market, aligned with growing customer expectations in terms of the standard of products or services, means that more and more companies are forced to redefine their business models, reach for innovative solutions, and experiment. This also applies to the communication field in Poland. Adequate positioning, high standard of customer service, flexibility […]

  • Investor relations – 10 most important rules of communication

    Investor relations are activities aimed at building and maintaining positive relationships with the investor environment of an organisation that, with shareholders, potential shareholders, strategy investors, and other entities that constitute the basis and support of a capital market. Investor relations are built, among others, through such activities as the creation of a department of investor […]

  • Where Do Poles Buy Cosmetics?

    Poles willingly buy cosmetics in chemists, as this is consistently the most popular sales channel of beauty products, although cosmetics are also offered in discount stores. Experts predict that in the course of time chemists will specialize even more and will invest in the more well-off customer, as well as products from the mid-upper and […]