• 5 Polish alcohol brands that are great at digital marketing

    Alcohol producers in Poland still advertise mostly on TV, but the Internet is increasingly encouraging them to spend advertising budgets on Google Ads or social media. Also, thanks to advertising targeting, on the Internet it is easier to stick to restrictive regulations. Due to immense competition in the industry, alcohol brands have a very high […]

  • The Biggest Polish Beauty Influencers Who Are Worth Working With

    The Polish influencer marketplace is constantly expanding, and although the importance of micro-influencers is growing, the biggest are becoming even bigger and more powerful. This applies especially in the beauty industry. Who are the biggest Polish beauty influencers whom brands work with? Last month in Poland the official “Ofeminin Beauty Influencer Awards Powered by Sephora” […]

  • How to be successful in Public Relations in Poland?

    The fundamental role of Public Relations is to build awareness and the loyalty of customers, as well as increase the position of the brand on a market. This is not possible without the creation of good relations with the whole environment. A PR plan is, of course, the key. Public Relations concern a very wide […]

  • How to make a good influencer marketing campaign in Poland

    An increasing number of followers (or subscribers) and big engagement rates confirm that a well thought out influencer marketing campaign with matched influencers not only builds a better brand image, but can also increase sales of particular products. In some industries, influencer marketing is now an essential element of a marketing strategy (e.g. beauty or […]

  • How to choose an accomplished PR agency in Poland

    Each company must be visible so that its offer will reach potential customers. The job of Public Relations professionals is to build the awareness and image of a brand, as well as to influence its relationships with the environment. Each PR agency will provide you with a team of professionals, its know-how, contacts etc., but […]

  • 9 ways to market your Polish-made products on the British market, and not fail

    Taking your product to a foreign market is one of the most difficult tasks in a business development strategy. Many Polish brands have decided to expand into the British market where Polish citizens are one of the biggest minor ethnic groups, without hiring a Polish PR or digital marketing agency. They won’t, however, always succeed. […]

  • 10 tips for marketers – how to speak to Polish consumers on Facebook

    Over 10 million Poles live outside Poland and over 38 million in Poland. Understanding demographics and the psychological profile of Poles are the keys for a successful communication strategy for any digital marketing Polish agency in the UK. Most Polish citizens are productive employees, aged 18-55, very often with children. They belong to the most […]

  • How to use content curation for your business in the UK?

    Some businesses wouldn’t even exist without content curation. Regardless of whether you are building a personal brand, or a company blog, curating expert articles is the way to go. It not only gives you an opportunity to leverage industry key resources and values, but also creates an opportunity to reach the experts and establish a […]

  • How to promote a food brand in a digital world?

    Ethnic marketing is always a challenge, especially when it comes to promoting a foreign brand in the UK. First of all, you have to take into account that, on the whole, you have to appeal to the audience that knows the brand, and then attract a new chunk of the market that doesn’t know the […]

  • How have low-cost airlines changed Poles’ lives in the UK?

    20 years ago no one could imagine, let alone dream, that flights would be as cheap as chips and with good planning skills you would be able to travel across the entire world without millions on your account. Back in the day, travelling by an airplane was perceived as a luxury not a necessity, and […]