• How to promote a food brand in a digital world?

    Ethnic marketing is always a challenge, especially when it comes to promoting a foreign brand in the UK. First of all, you have to take into account that, on the whole, you have to appeal to the audience that knows the brand, and then attract a new chunk of the market that doesn’t know the […]

  • How have low-cost airlines changed Poles’ lives in the UK?

    20 years ago no one could imagine, let alone dream, that flights would be as cheap as chips and with good planning skills you would be able to travel across the entire world without millions on your account. Back in the day, travelling by an airplane was perceived as a luxury not a necessity, and […]

  • Polish tourists – market trends

    Tourism market in Poland is changing. Poles are getting more mature as tourists and they are becoming more aware consumers. According to the report of Polish Chamber of Tourism, entitled “Poles’ Holidays Abroad in 2017”, Poles do not appreciate last minute offers so much any more and they choose comfort instead of low costs of […]

  • Polish Eco trend is taking market by storm

    You have probably heard the term “slow life”. It refers to quality of life, where consuming organic and natural products is a must. Trends such as hygge or lykke are drawing our attention to a more sustainable and natural lifestyle, embracing family and quality time, and also saving the environment. We want to avoid the […]

  • PR in Poland AD2018

    Globalization and an overcrowded market, aligned with growing customer expectations in terms of the standard of products or services, means that more and more companies are forced to redefine their business models, reach for innovative solutions, and experiment. This also applies to the communication field in Poland. Adequate positioning, high standard of customer service, flexibility […]

  • Investor relations – 10 the most important rules of communication

    Investor relations are activities aiming to build and maintain positive relationships with investor environment of an organisation, that is with shareholders, potential shareholders, strategy investors and entities constituting the basis and the support of a capital market.   Investor relations are built, among others, through such activities as creation of a department of investor relationships […]

  • Where do Poles buy cosmetics

    Poles willingly buy cosmetics in drugstores. It is consistently the most popular sales channel of products from beauty category, although cosmetics are also offered in discount stores. Experts predict that in the course of time drugstores will specialize themselves even more and will invest into more well-off customers as well as goods from mid-upper and […]

  • The most popular influencers in Poland

    Influencer marketing seems to be the most popular marketing trend of recent years.  Without doubt, it is more often the first choice for Polish marketers, including the biggest, international brands. It appeals to big players and small companies alike. However, smaller organizations seem to look for alternative, more niche and very specific influencers. Influencers’ opinions […]

  • How to make an engaging post for Facebook? Check out these 5 posts!

    Don’t have an idea for a Facebook post that will engage your fans? Here are 5 examples from our Polish campaigns that will really help you. 1. Make a choice Choosing A/B works well almost every time. But, if you want to do it really well – make the choice a little emotional. Here is […]

  • Where and why do Poles buy clothes

    Actually, everybody buys clothes. Many Poles buy them online, but for most of them a visit in a stationary shop is still indispensable. A possibility of trying products on or at least touching them before a purchase seems to be a priority. In a brand-name shop According to a consumer research conducted by PMR in […]