Background

Our client was a brand operating in the personal development business sector targeting Poles living in the UK. The company organizes courses, conferences and workshops and provides other products and services.

Challenge

The launch of the brand. The company was funded a few months before the first event. We needed to create a new brand and the first business conference.

What did we do?

We created the brand name and corporate identity. We created the www service and accounts on social media services: Facebook, Instagram, Twitter, Google+ and LinkedIn and ran comms on them, including paid campaigns on Facebook and Instagram. We selected media for partnerships and managed the cooperation with them. We ran the Polish media relations campaign in Polish media in the UK and Poland.

Outcome

After a few months we obtained over three thousand fans on their Facebook profile. We generated over 100 publications in the media. We generated traffic to the landing page very effectively: the client sold over 600 tickets for the first event, and it was the biggest Polish educational and business event in Britain – in history! We created an engaged community on Facebook, which created very positive user-generated content.