How to write newsletters and e-mail marketing messages? Polish and American marketers unanimously say, ‘write such a text that you would like to read yourself!’ Before writing the content of an e-mail, you must…
An effective LinkedIn channel can support your sales department, build up the reputation of your company as a leader in a specific brand, as well as attract suitable job applicants. Your business can take…
Social media means people, so the best way of engaging your fans is to come up with new ideas, not tools. Immersed in Buffer’s and Sotrend’s statistics, we tend to forget that emotions are…
Contents created by a brand educate, engage and entertain. Content marketing – the trend that has put production and distribution of content in the centre of communication specialists’ activities – is currently spreading on…