The British are most open to possible relationships between their children and people of Jewish nationality. EU residents are increasingly open to gender, ethnic or religious minorities – according to Eurobarometer research published in 2019. Poles are much less likely than average Europeans to accept same-sex relationships. According to the survey, 69% of respondents would…
Over 60% of Poles declare that they buy clothing, footwear and accessories in a levelheaded way. 54% are ready to pay a higher price for wardrobe items made in Poland. In turn, nearly every third respondent is willing to pay more for a product produced in an ecological way – according to the report ‘Fashion…
Year by year, Santa is becoming more generous in Poland. A Polish family will spend an average of PLN 1,521 on this holiday period, a Deloitte study says. Christmas is a special time also for trade. As the 22nd edition of the international survey “Christmas shopping 2019” by Deloitte shows, this year Poles intend to…
Generation Z (people born after 1995) currently constitute 20% of the population in Poland. The oldest are 24 years old now. They grew up with smartphones, Snapchat, Twitch, and YouTube, surrounded by technology. From year to year, they will be an increasingly significant purchasing power on the market. There is one expressly efficient way to…
Currently, there are many airlines from all over the world that fly to and from Poland. Some are low-cost airlines (and their number is systematically increasing), some are regular lines. The former mostly focus on highlighting their low prices in all promotional messages, the latter create extensive campaigns and put emphasis on building a professional…
Influencer marketing has been one of the hottest topics of recent years, especially in the Polish social media marketing world. However, retail brands seem unable to fully use the potential of working with influencers. Despite this, there are several ways to achieve this with tremendous results. In Poland, retail businesses have been using the power…
In our article about digital trends for 2019, we wrote that we can expect a quick boost in social commerce. Although the world’s biggest brands already know how to take advantage of the possibilities of this e-commerce solution, in Poland this is still not a solution for which brands reach for first. However, selling through social…
Teens are a particularly demanding target group for all marketers. Communication with them is a constant pursuit of the latest, hottest trends. The fashion industry faces an even bigger challenge — whether demanding teenagers recognise products and brands as trends and will be willing to co-create a community around the label fully depends on a…
The children brands are one of those that, as many people think, are promoting themselves. After all, kids are the most susceptible target and it would seem that a colorful ad is enough to get a buyer. However, apart from attracting the attention of children, it is equally important to get their parent’s trust as…
2018 is officially over. As a December was the time of summaries, in January every marketer tries to make some predictions for oncoming 2019. Last year was a great period in Polish social media. We have witnessed many unexpected ups and even more spectacular downs. We cannot wait to see what will bring us this…