6 steps of activity in social media Set the game plan, that is: present your brand to recipients, offer them valuable, free content, raise engagement and curiosity, build relationships and trust. The result: clients are ready for a transaction. Facebook Write down 3 problems you helped your clients to solve and create separate posts on…
50-60 million Facebook profiles have been uploaded by Cambridge Analytica – The Observer reveals. Are you still impressed by Thump’s triumph? Do you know what the biggest players do to achieve outstanding results and win over social media? What is the Polish link to the biggest data breach event? In a set of interviews, the…
The over 1 million Polish population in the UK, jointly with other EU immigrants adding up to 3 million now, has had a significant impact on the British economy. Poles come to the UK to work, to open their businesses, and to grow as individuals and families. As many organizations show, Poles are extremely likely…
Growth hacking refers to growth strategies that combine a few skills, such as digital skills, social media savvy, marketing experiments, data usage and creativity. It appeals not only to entrepreneurs, but also to well-established organisations that are looking to expand their reach and who are willing to save some pennies by creatively establishing dialogue with…
In 2018, we tend to think that by now, we have seen it all. Since your digital footprint is a must have for any brand, we all invest in a website. Surprisingly though, every year, there are new trends emerging, leaving us with our digital exposure well behind our competitors. Has this happened to your…
Since ‘Content is King’ became a buzzword, organizations all over the world have consistently put a lot of effort into creating content. Every marketer knows by now that creating interesting, original and useful content opens the doors to customer’s minds, and establishes loyalty. Creating sticky content is what marketers are aiming for. Sticky refers to…
There is no doubt about the importance of social media in today’s marketing landscape. We share, we like, we tweet, post Instastories and use hashtags on a daily basis. But not everybody knows what social platforms have prepared for us for the following year. Here is your practical, yet very important, guide to all those…
Traditional marketing is a little bit like a guessing game. Although we use complicated metrics to measure results, we still cannot plan effective campaigns without using neuroscience and the right mindset to create the overall brand experience, as opposed to marketing messages designed to persuade your audience to buy. Why does our brain buy certain…
A good marketing funnel provides unique value at every step of a customer’s journey. It gives the audience what they desire, and satisfies their needs. In this ideal situation, video marketing is one of the most effective tools you can think of to deliver a clear, consistent and simple message, regardless of whether it is…
Content plays a leading role on the Internet and this trend will definitely be still noticeable in 2018. All visual materials – graphics, photos and videos – are becoming more and more significant. Now, the simplest and most popular platform for this type of communication is Instagram. Do you know how to make sure your…