6 Mistakes Content Creators Need to Avoid

We are living on the edge of the information and experience era. Almost everyone has their digital identity, which is demonstrated by social media profiles, websites or even e-mail addresses. A great majority of brands invest in some kind of social exposure and brand identity assets.  This is a particularly challenging time for content creators.…

How to create contagious content for your brand

I am sure that you have heard the phrase, ‘content is king,’ hundreds of times. We all know how important it is for brands to find appropriate language and message for their communication. But, even if we tick all the boxes, sometimes content we put through to the target audience, don’t seem to be remembered…

Top Communication Trends in 2017

When we think about the future, most of us can say that it is unpredictable. For instance, who could have predicted more than a year ago, that in 2016 we would have major changes on the world political scene that would have a huge impact on everyone’s life? However, unlike the future of politics, we…

Top 8 Mistakes of Content Marketing

What do you think about first, when it comes to creating communication strategy? Is it brand identity; is it brand values, sales goals, ROI?  In this digital era of information, when letting audiences experience your brand seems to be a more relevant way to communicate than posting facts about your product, content creators have a…

Context marketing – from brand with love

Are you still attached to the classic, impersonalized, marketing approach targeted at demographic segments? It is time to change! Your customers are no longer looking for long, detailed information about products, or salesy stuff. We see approx. 5000 messages a day – that’s a fact – and if we don’t value the information, sooner or…

The hidden secrets of successful brands

Have you ever wondered why your marketing campaign is not effective and the audience is not connecting to your brand? Or why brands like Coca-Cola or Apple are still the top choices for many consumers and why the situation hasn’t changed for years? The answer can be found in neuromarketing. All the big players have…

Luxury brands in Poland – excellent perspectives

The Polish luxury goods market is only just developing, but Polish clients are becoming more and more conscious of it. Their expectations and demands are increasingly more discerning. And the role that the Internet plays in shaping this consciousness, is also expanding rapidly. Luxury goods market in Poland A group of almost one million wealthy…

Saas made in Poland – 7 best examples

Is Software as a Service a typically Polish idea? Seven good Polish examples in which the efficiency of a marketing message goes hand in hand with business effectiveness.  Get to know 7 helpful Polish SaaS (Software as a Service) applications. They are known for international outreach and reliability. Their success is the result of an…