10 Top Tools to help you design your marketing visuals

If you are working in the marketing industry or running your own business, you surely know how important visual assets might change a client’s perception of your brands. It is worth remembering that visual information gets to our brain more effectively and can persuade your audience more than anything, even the greatest piece of copywriting.…

Challenges of modern marketer

Expectations from today’s marketers are increasing almost every day, and they are coming at us from every angle. We have to fine-tune our technical skills, and continually up-date ourselves on trends and the community’s needs. Once valuable insights are gained from the research we have carried out, there is yet again something new already waiting…

6 Mistakes Content Creators Need to Avoid

We are living on the edge of the information and experience era. Almost everyone has their digital identity, which is demonstrated by social media profiles, websites or even e-mail addresses. A great majority of brands invest in some kind of social exposure and brand identity assets.  This is a particularly challenging time for content creators.…

How to create contagious content for your brand

I am sure that you have heard the phrase, ‘content is king,’ hundreds of times. We all know how important it is for brands to find appropriate language and message for their communication. But, even if we tick all the boxes, sometimes content we put through to the target audience, don’t seem to be remembered…

Top Communication Trends in 2017

When we think about the future, most of us can say that it is unpredictable. For instance, who could have predicted more than a year ago, that in 2016 we would have major changes on the world political scene that would have a huge impact on everyone’s life? However, unlike the future of politics, we…

Top 8 Mistakes of Content Marketing

What do you think about first, when it comes to creating communication strategy? Is it brand identity; is it brand values, sales goals, ROI?  In this digital era of information, when letting audiences experience your brand seems to be a more relevant way to communicate than posting facts about your product, content creators have a…