Multicultural audiences have become the fastest growing segment of consumers in Great Britain since 2004, with a growing demographic of more than 3.5 million people from Europe. According to The Migration Observatory approx. 2.2 million EU born citizens were employed in the UK labour market in 2016. 73% of EU nationals came to the UK…
Against all the odds — Brexit, EU crisis, refugee flood to the Western World – Poland is continuing to grow economically stronger than ever before. According to recent figures, the country could become a major player in the European economy game, on a global stage. But, are Poles prepared to come back to their country…
You have probably heard the phrase, ‘content is king,’ hundreds of times. Of course, we all know how important it is for brands to find appropriate language and message for their communication. But, even if we tick all the boxes, sometimes the content we put through to the audience, doesn’t seem to be remembered and is…
When we think about the future, most of us can say that it is unpredictable. For instance, who could have predicted more than a year ago, that in 2016 we would have major changes on the world political scene that would have a huge impact on everyone’s life? However, unlike the future of politics, we…
What do you think about first, when it comes to creating communication strategy? Is it brand identity; is it brand values, sales goals, ROI? In this digital era of information, when letting audiences experience your brand seems to be a more relevant way to communicate than posting facts about your product, content creators have a…
Are you still attached to the classic, impersonalized, marketing approach targeted at demographic segments? It is time to change! Your customers are no longer looking for long, detailed information about products, or salesy stuff. We see approx. 5000 messages a day – that’s a fact – and if we don’t value the information, sooner or…
Have you ever wondered why your marketing campaign is not effective and the audience is not connecting to your brand? Or why brands like Coca-Cola or Apple are still the top choices for many consumers and why the situation hasn’t changed for years? The answer can be found in neuromarketing. All the big players have…
The Polish luxury goods market is only just developing, but Polish clients are becoming more and more conscious of it. Their expectations and demands are increasingly more discerning. And the role that the Internet plays in shaping this consciousness, is also expanding rapidly. Luxury goods market in Poland A group of almost one million wealthy…
Is Software as a Service a typically Polish idea? Seven good Polish examples in which the efficiency of a marketing message goes hand in hand with business effectiveness. Get to know 7 helpful Polish SaaS (Software as a Service) applications. They are known for international outreach and reliability. Their success is the result of an…
After the UK leaves the European Union, other European capitals may have their day. What does the Warsaw brand offer its customers? People from other countries are more and more interested in Poland and its capital. The Warsaw brand is ready to “keep its promises” as a city of dynamic development, creative drive and improving…