If you are working in the marketing industry or running your own business, you surely know how important visual assets might change a client’s perception of your brands. It is worth remembering that visual information gets to our brain more effectively and can persuade your audience more than anything, even the greatest piece of copywriting.…
According to National Statistics, over 75% of children born in some areas of the UK last year were of foreign origin, 3.3% of whom were Polish. In 2015, babies born to Polish parents in the UK, numbered 22,900 according to National Statistics. This is a whopping 23,000 new potential clients for your brands, with approx.…
Banner advertising is still increasingly popular, even though it has been on the market for at least 18 years – but is it really worth the effort? A typical user is served approx. 2000 banner ads a month! But guess what…only 8% of them actually click on the banner display! As eMarketer says, consumers aged…
Expectations from today’s marketers are increasing almost every day, and they are coming at us from every angle. We have to fine-tune our technical skills, and continually up-date ourselves on trends and the community’s needs. Once valuable insights are gained from the research we have carried out, there is yet again something new already waiting…
We are living on the edge of the information and experience era. Almost everyone has their digital identity, which is demonstrated by social media profiles, websites or even e-mail addresses. A great majority of brands invest in some kind of social exposure and brand identity assets. This is a particularly challenging time for content creators.…
Multicultural audiences have become the fastest growing segment of consumers in Great Britain since 2004, with a growing demographic of more than 3.5 million people from Europe. According to The Migration Observatory approx. 2.2 million EU born citizens were employed in the UK labour market in 2016. 73% of EU nationals came to the UK…
Against all the odds — Brexit, EU crisis, refugee flood to the Western World – Poland is continuing to grow economically stronger than ever before. According to recent figures, the country could become a major player in the European economy game, on a global stage. But, are Poles prepared to come back to their country…
You have probably heard the phrase, ‘content is king,’ hundreds of times. Of course, we all know how important it is for brands to find appropriate language and message for their communication. But, even if we tick all the boxes, sometimes the content we put through to the audience, doesn’t seem to be remembered and is…
When we think about the future, most of us can say that it is unpredictable. For instance, who could have predicted more than a year ago, that in 2016 we would have major changes on the world political scene that would have a huge impact on everyone’s life? However, unlike the future of politics, we…
What do you think about first, when it comes to creating communication strategy? Is it brand identity; is it brand values, sales goals, ROI? In this digital era of information, when letting audiences experience your brand seems to be a more relevant way to communicate than posting facts about your product, content creators have a…