The great power of influencer marketing
The influencer marketing market has been growing dynamically for several years. Brands are more eager to invest their budgets in financing their influencer marketing campaigns. The Polish influencer marketing trend has been evolving since 2015 and is now one of the fastest growing marketing strategies used by most brands that target Polish-speakers.
It is not expected that this tendency will decrease in the near future. Brands can see tangible effects from collaborations with the Internet creators (both large and small).
What are the benefits of using influencer marketing?
Increasing brand awareness,
Building emotional links with your audience,