The game was free to play so there was a need to communicate this fact to the Polish gaming community and the gaming media.
The gaming market is very competitive in Poland.
What did we do?
We planned a PR campaign that consisted of the following:
- press releases,
- interviews with developers,
- beta tests,
- meetings with journalists during Gamescome.
We secured over 150 PR publications in Polish national, gaming and lifestyle media. After a three-month PR campaign, Poland ranked third in Europe with the biggest number of sign-ups to a game.