One of Europe’s leading online sports betting companies approached us at the last minute to support their global campaign. The PR initiative was launched during the 2022 FIFA World Cup to remind the world that football is more than just a sport. It was also a great opportunity to show unity and support for the Ukraine during the Russian invasion of their homeland. We were responsible for reaching out to Polish online news outlets (both national and marketing/media) to ensure this message was heard. Among the media that published our PR content were top tier media such as, NowyMarketing, and Marketing przy Kawie.