In the fiercely competitive and ever-innovating market of dating apps, both brand differentiation and relevant messaging are crucial. Dua, the first ethnic-based dating app from Switzerland, knows this only too well. Having huge experience in launching new brands in the Polish market, including apps, and consulting in the area of differentiation and relevant messaging, we began PR work with the Dua app in Poland. The objective – making Poles fall in love with the app, ASAP, of course. Media relations activity is implemented in relevant media in Poland and also in media targeting Poles living in the UK and other countries outside of Poland, as the brand believes they should appreciate the app as well.