Codemasters

Massively multiplayer online role-playing game (MMORPG)

Background

The game was free to play so there was a need to communicate this fact to the Polish gaming community and the gaming media.

Challenge

The gaming market is very competitive in Poland.

What did we do?

We planned a PR campaign that consisted of the following:

  • press releases,
  • interviews with developers,
  • previews,
  • beta tests,
  • competitions,
  • re-reviews,
  • meetings with journalists during Gamescome

Outcomes

We secured over 150 PR publications in Polish national, gaming and lifestyle media. After a three-month PR campaign, Poland ranked third in Europe with the biggest number of sign-ups to a game.