Challenge
Eu. domains were not very popular in the Polish market at that time. Poles most often chose .pl and .com domains.
Eurid
Background
Our client was an organisation responsible for the management of European .eu domains.
What did we do?
We ran proactive media relations activities on the Polish market between 2013 and 2015. We translated, localised and distributed to the local media, press releases and expert comments regarding e-commerce and the domains market space. The client also trusted us to manage similar activities in the Slovak and Latvian markets.
Outcomes
Within 3 years of the cooperation, we secured over 660 PR publications in Polish new technology, marketing, consumer and business print and online media.