Ishida Europe

Background

Our client, Ishida Europe, is a global Japanese provider of industry-leading multihead weighers, quality control and packaging equipment for food and non-food applications.

Challenge

The client wanted to leverage their media presence in Polish food processing media and other relevant trade media to be able to secure more business clients in this market, with the help of their local Polish distributor. The biggest challenge was production of textual and photographic case studies based on experience of the local Polish clients who utilise Ishida multihead weighers, quality control and other packaging equipment.

What did we do?

  • We created a database of various local Polish media that was key to our client.
  • We started translations and localisations of our client’s various PR materials, mainly case studies and press releases, and distributed them to the local media.
  • We negotiated with Polish trade media coverage for our client.
  • We also approached our client’s customers in Poland to obtain their consent for a case study production. We arranged interviews that formed the basis for case study production, and photo sessions in factories.
  • We also regularly placed sponsored content on the biggest Polish food websites.
  • Our responsibilities also included proofreading Polish-language ads and sponsored articles copy, plus ad hoc translations. 

Outcomes

We secured 100+ PR publications and a minimum of two case studies per year, which means we exceeded the yearly point target we had agreed with the client at the onset of our cooperation a few years previously.