Our client is a national health service offering a wide range of medical services, including a national immunisation programme.
To raise the level of safety awareness about the flu vaccine and its preventative importance within the Polish community; to increase the
volume of flu vaccine distributed throughout the Polish community, with particular emphasis on pregnant women and children aged 2 – 7.
We planned a PR campaign that consisted of the following:
During the campaign we learned that the Polish community was strongly resistant to the national Flu Vaccine programme, so we had to adjust the communication plan accordingly to address all the emerging issues and concerns. We found a pertinent, respected, medical influencer who was able to deal with all issues and concerns, and thus, fit content into context.
The campaign was a great success. We secured multiple PR publications in over 35 media Polish outlets in the UK, including print. We generated
a lot of social engagement, resulting in over 20 discussions on Facebook groups. The Flu Vaccine programme has been widely commented on,
and considerably more Poles took part in it throughout the duration of the campaign. We managed to gather valuable insights in order
to tailor future campaigns more effectively.
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