Challenge
The objective of the campaign was to launch this new coffee shop chain on the Polish market and give the brand a very Polish and slightly nostalgic, artistic, feel.
Pani Wina Pani Kawa
Background
Our client is a start-up coffee shop chain.
What did we do?
We planned and executed a launch PR campaign that included the following:
- strategy planning (key messages, target audiences, USP)
- local and national proactive and reactive PR activities
in women’s, lifestyle, consumer and business media - sourcing a celebrity chef for cooperation
- press releases
interviews - advisory articles
- producing content for sponsored radio programmes
- Facebook campaign
competitions in the media and on blogs - blogger relations
- promotion of a tasting event
- marketing consultancy.
Outcomes
The brand was successfully launched onto the Polish market. We generated over 60 articles within the first 3 months of the campaign.