Challenge
The objective of the campaign was to launch this new coffee shop chain on the Polish market and give the brand a very Polish and slightly nostalgic, artistic, feel.
Our client is a start-up coffee shop chain.
The objective of the campaign was to launch this new coffee shop chain on the Polish market and give the brand a very Polish and slightly nostalgic, artistic, feel.
We planned and executed a launch PR campaign that included the following:
The brand was successfully launched onto the Polish market. We generated over 60 articles within the first 3 months of the campaign.
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