Vaccine campaign for NHS and LRF

We have launched a promotional campaign for the NHS Lincolnshire Clinical Commissioning Group and Lincolnshire Resilience Forum to encourage the uptake of covid-19 vaccines. The paid campaign on Facebook and Instagram is addressed at all Poles, Romanians, Bulgarians and Lithuanians in Lincolnshire. Its main message is to ensure the safety of vaccines and to pay…

The importance of multicultural marketing

It is more and more often said that there is no good marketing nowadays without multicultural (or ethnic) marketing. There is no chance of effectively reaching customers from different countries, cultures or ethnic groups by means of uniform marketing messages. What exactly is multicultural marketing, what are its goals and why should you incorporate it…

How to be successful in Public Relations in Poland?

The fundamental role of Public Relations is to build awareness and the loyalty of customers, as well as increase the position of the brand on a market. This is not possible without the creation of good relations with the whole environment. A PR plan is, of course, the key. Public Relations concern a very wide…