• How NOT to run marketing campaigns directed at the Polish community in the UK

    How NOT to run marketing campaigns directed at the Polish community in the UK

    Polish business in the UK is definitely developing. Consequently, British and international brands that have ambitions to earn ‘Polish pound’, spring up like mushrooms. Unfortunately, when it comes to marketing, the reality is sad. So, what mistakes connected to marketing communication should be avoided? Let’s take advantage of the experience of somebody who, as Brits […]