We are managing an ethnic marketing and public relations campaign for the Play Poland Film Festival. This celebration of contemporary Polish cinema in the UK, which starts in September, is going to last for 4 months. The screenings will take place in Liverpool, Edinburgh, Glasgow, Birmingham, Sunderland, Newcastle, London, Belfast and Oxford. Cinema-goers will have a unique opportunity to watch frequently awarded Polish feature films and special screenings as well as exhibitions of the best Polish movie posters. The media relations campaign includes both the British and Polish media in the UK and Poland. The festival organiser, Polish Art Europe, a non-profit organisation that promotes Polish culture in the UK, has decided to sign with us for this second time.