Our client is a global IT company from the USA, who is a digital business enablement company. With offices across the globe and 4000+ energised practitioners, Altimetrik partners with Fortune 500 and mid-size companies alike to enhance their agility, empowerment, and success. In 2021, this IT company established its site in Wrocław, Poland, to strengthen its brand reputation in Europe and attract employees from the Central and Eastern European region.
When Altimetrik opened a new office in Poland to support growth and expansion in Europe in 2021, its biggest challenge was brand visibility and recognition in the Polish market. This was extremely important because of the need to attract IT-related talents.
Aligned with Altimetrik’s global strategy, we created a communication roadmap in order to plan, activate and execute the brand’s operations in three major spheres: media relations, influencer relations and social media (especially LinkedIn). Moreover, we were responsible for exploring events and initiatives relevant to the brand and support it in additional projects by organising a mini-campaign to promote webinars.
Within just four months, we have generated over 100 publications in the media. We supported the building of a LinkedIn Page as a first source when it comes to “what’s going on” at Altimetrik Poland. After 6 months, Altimetrik Poland’s LinkedIn Page has a community of over 1000 people. Our webinars are attended by 60 people. A podcast in which our client’s representative was interviewed was listed to by over 1200 industry insiders.