Yes. If you want regular media coverage in Poland, having a local press spokesperson is a very good idea. Polish journalists need people who can comment on local news, answer questions and give interviews.…
Planning an influencer campaign in Poland? There are plenty of creators to choose from. The harder part is knowing who actually makes sense for your brand. Should you focus on Instagram, TikTok or YouTube?…
Yes. Micro-influencers can work very well for brands in Poland. They often get high engagement and reach very specific audiences. But the market has its own rules. Here is what international brands should know…
Yes. Poland is a relatively young luxury market, but it’s growing fast. Here’s a catch: Polish consumers buy luxury in their own way. What works in France, Germany, or the UK will not always…
Good digital health PR in Poland needs a local reason to be newsworthy. Luckily, healthcare gives you no shortage of topics. Waiting times, access to specialists, prevention and private care are all widely discussed…
Yes, price plays a major role in how Polish consumers shop. According to PwC, 59% of Poles name it as the most important purchasing factor. But winning Polish customers takes more than simply offering…
A Polish journalist’s inbox is a competitive place. A good media pitch makes the decision easy: the subject line sells the story, the first sentences explain why it matters in Poland, and the most…
Scroll through a few global social media trend reports, and you’ll notice a pattern. Everyone talks about the same things. AI. Influencers. Short-form videos. But social media doesn’t work the same way in every…
Polish media are hunting for good stories. Some sectors are getting far more editorial oxygen than others. For brands that understand how newsrooms think, it is an opportunity to step in with the right…
Some international beauty brands available in Polish drugstores are highly active on social media abroad – but not in Poland. Here, the hype is driven by users, influencers and retailers, not the brands themselves.…
Polish travellers love discovering new destinations. They just need someone to put those places on their radar. Many countries with huge potential stay unnoticed in Poland simply because no one is shaping their story…
Poland’s publishing market isn’t as predictable as it may seem. It’s driven by price-sensitive readers, demanding media landscape, and BookTok that can make or break the title overnight. If you want your books to…
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