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The biggest Polish influencers

Influencer marketing in Poland is currently one of the most often chosen types of online promotions for brands – especially among large, foreign brands. Currently, this market is very diverse, and the most popular…

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Retail trends for 2020

The retail market in Poland is systematically growing. Poles want to have more and more clothes, not necessarily looking at their endurance. Almost half of us have admitted, in a study by KPMG (an…

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A guide to the Polish consumer

The increase in income in Poland is still below the EU average. However, by 2022, it will be over 15 percent higher than the European average. Polish unemployment (currently amounting to 4.4 percent) is…

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Bio products in Poland

The bio products market is constantly growing in Poland. 62% of respondents would like to buy more and more products of this type. The obstacle is the lack of understanding of what bio is,…

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