Blog

Social media in Poland

Do you manage a foreign brand and want to reach customers from Poland using social media? Firstly, you have to know that applications that are popular in the US or Great Britain will not…

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PR in Poland

As a foreign company, how do you set about starting PR in Poland? What are the most popular and effective types of PR campaigns in Poland? Who to contact for help in carrying out…

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The biggest Polish influencers

Influencer marketing in Poland is currently one of the most often chosen types of online promotions for brands – especially among large, foreign brands. Currently, this market is very diverse, and the most popular…

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Retail trends for 2020

The retail market in Poland is systematically growing. Poles want to have more and more clothes, not necessarily looking at their endurance. Almost half of us have admitted, in a study by KPMG (an…

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A guide to the Polish consumer

The increase in income in Poland is still below the EU average. However, by 2022, it will be over 15 percent higher than the European average. Polish unemployment (currently amounting to 4.4 percent) is…

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Bio products in Poland

The bio products market is constantly growing in Poland. 62% of respondents would like to buy more and more products of this type. The obstacle is the lack of understanding of what bio is,…

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What promotions do Poles like?

The first summer sales start in June in Poland. According to the Santander Consumer Bank report – “Poles and money – we love opportunities” – this season’s promotions interest Polish consumers the most. However,…

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Poles and Halloween

October 31 is Halloween in many countries. This custom known in Anglo-Saxon countries is also gaining popularity in Poland. Observing the assortment and interior design of stores in the last days of October, one…

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