PR Agency Poland for Global Brands - PR & Social Media Campaigns Since 2006

We work with companies of all sizes, from small startups to large international brands, across industries like IT, fashion, beauty, gaming and manufacturing. We also support more complex sectors such as healthcare, law and finance, as well as NGOs and public institutions. We usually work with agencies that need local expertise and someone on the ground in Poland to support their clients.

We focus on the Polish market and help brands succeed locally. We also run campaigns in countries like the UK, the US and Germany when the goal is to reach Polish communities living there. In some projects, we have supported activities across other European markets, including parts of Central and Eastern Europe.

PR makes sense if you want to be visible in the media, build credibility and reach your audience through trusted channels. It works best when you have something to communicate, such as market entry, growth, data, expertise or a brand story. If your goal is only short-term sales, other channels may be a better fit. We can quickly review your case and tell you directly if PR is worth it.

We don’t translate. We rebuild your communication, so it works in Poland. Some parts need to be rewritten from scratch, others adjusted or replaced to fit the local context, tone and expectations. We make sure your communication feels natural and convincing to Poles.

Yes, this is a core part of what we do. We have established relationships with national, business, industry and local media across Poland. We know who to contact and how to position your story so it gets picked up.

We create different types of press materials depending on what works best. Some are based on your company news, others on research we commission to match what Polish journalists are interested in. We focus on topics with a big chance of being picked up organically. Usually, we prepare one solid press release per month.

Yes, but it depends on your goals. We build communication that the media are willing to publish organically. At the same time, some formats, such as longer sponsored articles or interviews, are often more effective when arranged as paid placements. We recommend them when they make sense for expected results.

You can expect media coverage in relevant Polish outlets and increased visibility for your brand. We work towards a target number of publications and defined KPIs agreed at the start. PR puts your brand in front of the right customers. It also supports your overall marketing and sales efforts.

We measure PR performance using Media Coverage Volume, Media Quality Score, Share of Voice and Message Penetration. We track how many publications you get, where they appear, how you compare to competitors and whether your key messages are picked up. You receive regular reports with reach, AVE and sentiment analysis. We use media monitoring tools such as IMM, Press Service and Brand24 to keep everything transparent.

Yes. We work towards a target number of publications and continue until it is met, minimising your risk. We guarantee a minimum of 15 PR publications per month.

You can usually expect the first media coverage within the first few weeks, depending on the strength of the story and timing. We start outreach early, so there is no long setup phase. Building consistent visibility in Polish media needs regular activity. PR works as a process, not a one-off action.

We assign a team with experience in your industry, so your project is handled by people who understand your market. You have direct contact with the team working on your account. Every project is overseen by Account Director, Matylda Setlak.