Fintech Platform / Finance

Background

This long term collaboration focused on supporting an international financial services brand in strengthening its visibility and credibility on the Polish market through strategic PR, expert positioning, and data-driven media communication.
The client operated in a highly competitive and trust-sensitive category, where credibility, media visibility, and educational communication were critical for both brand growth and customer acquisition.
Our role was to position the brand as a trusted market expert while consistently increasing media presence across business, finance, lifestyle, radio, and television channels in Poland.

Challenge

The project required building strong and sustained media visibility in a highly regulated and competitive sector, while translating complex financial topics into accessible, engaging communication.
Key challenges included:

  • Positioning the company’s experts as trusted media commentators 
  • Increasing brand visibility without relying on aggressive promotional messaging 
  • Translating financial and economic insights into media-friendly narratives 
  • Building credibility among both consumers and journalists 
  • Creating educational communication supported by data and market research 
  • Delivering continuous media exposure across press, online, radio, and television 

Strategy & Execution

We designed and executed a long-term communication strategy focused on expert positioning, media relations, research-driven storytelling, and proactive (always-on) media outreach.
Expert Positioning & Media Relations
We positioned the client’s representatives as credible experts within the financial and savings sector, arranging regular interviews, expert comments, and media appearances.
Particular emphasis was placed on radio and television visibility, helping the brand build strong mainstream recognition and authority.
Press Office & Editorial Communication
We managed an ongoing press office function, preparing and distributing monthly press materials tailored to current market trends, consumer behaviour, and economic developments.
Our communication focused on creating media value rather than purely promotional content.
Research-Driven Communication
We conducted market research every few months  transformed insights into media-friendly stories and expert commentary.
This approach significantly increased journalist interest and positioned the brand as a source of valuable market knowledge rather than standard corporate communication.
Data Visualisation & Infographics
To strengthen editorial attractiveness and improve media pickup rates, we created infographics and visual assets presenting key research findings and financial insights in an accessible format.
Media Training
We conducted dedicated media training sessions for the client’s spokespeople, helping them communicate complex financial topics clearly and confidently across TV, radio, and interviews.
Long-Term Media Visibility
Instead of one-off campaign activity, we implemented a systematic media relations programme ensuring regular monthly publications, expert commentary placements, and proactive media outreach.

Scope of work

  • Ongoing press office and media relations 
  • Arranging interviews across press, radio, and television 
  • Expert commentary placements in business and mainstream media 
  • Preparation and distribution of press materials 
  • Media training for company spokesperson 
  • Topics creation, market research and insight development 
  • Creation of media-oriented reports and data stories 
  • Infographic design and visual content preparation 
  • Journalist relationship management 
  • Monitoring and reporting of media performance 

Results

Media Visibility
• Regular publications across leading Polish business and mainstream media
• Visibility in radio and television interviews
• Continuous expert commentary placements throughout the cooperation period
• High-quality editorial coverage focused on financial expertise and market insights
Brand Positioning
• Successful positioning of the company as a trusted market expert
• Increased credibility through educational and data-driven communication
• Stronger recognition among both journalists and consumers
Media Relations Impact
• Ongoing journalist engagement and recurring media invitations
• Increased demand for expert commentary related to market trends and consumer finance topics
• Strong media interest generated through research-based communication
Strategic Value
• Communication supporting long-term trust and authority rather than short-term visibility only
• Strong alignment between PR activity and business credibility goals
• Sustainable media presence built through proactive, expert-led storytelling

Outcome

The project successfully strengthened the market position of an international financial services brand in Poland through strategic, expert-driven communication.
By combining media relations, research-based storytelling, edueducational communication, and executive visibility, we helped the client build long-term credibility and sustained media presence across multiple channels.
The cooperation demonstrated how strategic PR can support not only visibility, but also trust, authority, and business growth in highly competitive sectors.
Strategic communication, expert positioning, and data-driven storytelling became key drivers of the brand’s recognition and credibility on the Polish market.