Company communication consulting
The Polish market is overloaded with messages. Brands compete not only through price or product, but above all through how they speak and what they say. Among advertisements, sponsored content and PR campaigns, it’s challenging to develop a recognisable, authentic voice. It’s not about whether you should speak. It’s about how, where and to whom.
We’ll make your brand stand out on the Polish market
Well-planned communication based on strategy is one of the most important tools for building trust, recognition and competitive advantage. This applies both to brands entering Poland and to those already operating here, but looking to strengthen their voice and clarify their messaging.
We work with brands on a comprehensive communication plan development – from brand voice, tone and language to selecting the right channels and formats.
We create and refine:
- brand voice – how your brand sounds across all channels,
- tone of voice – how your way of speaking adapts to context and audience,
- language – how messages are constructed, what words carry your brand, and which ones harm it,
- strategy for owned and earned media (website, SM, industry outlets, digital PR),
- internal communication principles – so your team understands the brand, speaks its language and knows how to communicate both internally and externally. Also, the productivity improves.
Our work often starts with a research and diagnosis: what works, what sounds authentic, and what causes dissonance. Then we create a consistent communication system, aligned with your organisational culture and the realities of the Polish market.
Internal communication strategy – the foundation of any brand
A strong brand starts from within. That’s why our consulting also includes employer communication. We help design a clear, understandable and engaging communication system for employee engagement, information flow improvement, and developing future internal business trust.
We develop tone of voice not only externally, but internally too – so that every employee understands who the brand is, how it communicates, and why it matters. We create strategies for communicating change, implementing new projects, internal newsletters, feedback systems and communication between management and teams. This ensures consistency across departments, and the brand speaks with one authentic voice.
Who is this service for?
Our consulting services are used primarily by international brands that want to communicate more effectively on the Polish market – both externally and internally. We work with companies and leaders that:
- are just entering Poland and need to develop their voice, tone and media presence from the ground up,
- are already active in Poland, but feel their communication is inconsistent or not culturally aligned,
- have undergone a change (rebranding, merger, expansion or shift in corporate strategy) and need a new communication approach.
Effects of well-designed communication
Communication is a tool for managing a brand, a team and reputation. Companies that invest in a thoughtful communication plan gain not only better public image, but greater consistency, predictability and trust.
Here’s what changes:
- The brand begins to speak with one voice – whether the message comes from HQ, the marketing department, a local rep or social media. The brand voice is recognisable.
- The team knows what they’re saying and why – internal communication is no longer disconnected from strategy, and employees become brand ambassadors because they understand its language and values.
- Audiences respond faster and more accurately – because the message is culturally aligned, clear and consistent.
- Media and partners better interpret the message – making it easier to build earned media relations, manage crises and engage in dialogue with the market.
- The company stops improvising – instead of reacting to what’s happening, it shapes proactive, strategic communication.
How does the collaboration work?
We don’t leave clients with a “voice book” and vague recommendations. We design a full communication plan: from analysing your brand and its needs, to developing the language, to choosing the right platforms where the brand voice should be heard.
Communication analysis
We begin by assessing where you are. We analyse how your brand speaks, how competitors communicate, how clients respond, and how your team reflects this. We evaluate consistency, style, channels, weaknesses and opportunities.
Communication plan
We create a detailed plan – not just language and tone, but also communication goals, tools, channels and key themes. We address both internal (management, teams, local branches)) and external (clients, press, partners) communication. Every element has its place and purpose.
Polish media presence
We maintain direct relationships with journalists and editors in Poland. We know which outlets and platforms matter in your industry, where it’s worth being featured, and where budget and time may be wasted. You have the product, we know how and where to communicate it according to your desired outcome.
Communication implementation services
A great plan is only half the battle. Implementation is just as important – and that’s where we offer real support. We don’t leave you with a document or a list of recommendations. We help integrate the chosen voice and tone into daily operations – from design briefs and website content to press releases.
We train teams, review and consult on content, and align messaging across departments. We help translate the strategy into internal guidelines, processes and communication routines. We ensure that the communication is not only aligned with strategic goals but feasible in your company’s everyday work. If needed, we can act as your communications advisor – short-term or long-term – support your team or take full responsibility for PR in Poland.
If your brand has something to say, we’ll help make sure it’s heard. In Poland, it’s not just what you say – it’s how you say it.
You can read more about content marketing in Poland on our blog:
