Poland is one of Europe’s hidden gems for educational platforms. But entering this market takes more than a catchy ad. You need to understand what makes Polish customers tick. Here’s exactly how to do…
Poland is one of Central Europe’s promising markets in the food service industry. In recent years, many international restaurant chains have made their debut here. The outcome has been mostly positive: media buzz, long…
Medical marketing in Poland is not one of the easiest sectors to communicate in. Brands must, on the one hand, effectively reach their audiences and, on the other, meet the strict guidelines of Polish…
Effective communication with the media is the cornerstone of building a PR strategy in Poland. Its goal is not just to temporarily boost a brand’s positive reputation, but to create a consistent image over…
Research reports on readership in Poland have not been optimistic for years. One consolation is that in 2021, the percentage of people who have read at least one book will rise from 39 to…
In 2023, employer branding in Poland will no longer be just a fashionable buzzword used only by the largest international corporations looking for qualified specialists. To get the best employees on the market, you…
Poles are not the simplest of customers. As a nation, we are very critical, stubborn and stand firmly by our opinions. The opinion of a Pole is difficult to change; similarly, it is difficult…
In Poland, influencer marketing is still one of the most common forms of brand communication. Importantly, however, brands are no longer limited to the largest Instagram players, but understand the concept of engaging creators…
Table of Contents: Are you planning activities in social media in Poland? Be careful – it’s not profitable to advertise everywhere! Polish recipients and the websites they use on a daily basis differ slightly…