In Poland, beauty brands don’t win attention just by doing events. They win it by doing it right. The market is crowded, influencers are selective, and journalists have seen it all. If you’re planning…
PR for tech brands entering Poland. How to get noticed by the media? What makes the Polish media landscape different? Poland’s media reality is shaped by three forces you cannot ignore: First, Poland is…
Poland is one of Europe’s hidden gems for educational platforms. But entering this market takes more than a catchy ad. You need to understand what makes Polish customers tick. Here’s exactly how to do…
Poland is one of Central Europe’s promising markets in the food service industry. In recent years, many international restaurant chains have made their debut here. The outcome has been mostly positive: media buzz, long…
Medical marketing in Poland is not one of the easiest sectors to communicate in. Brands must, on the one hand, effectively reach their audiences and, on the other, meet the strict guidelines of Polish…
Effective communication with the media is the cornerstone of building a PR strategy in Poland. Its goal is not just to temporarily boost a brand’s positive reputation, but to create a consistent image over…
Research reports on readership in Poland have not been optimistic for years. One consolation is that in 2021, the percentage of people who have read at least one book will rise from 39 to…
There are almost 100,000 businesses offering beauty services in Poland. The popularity of professional beauty treatments is slowly returning to its pre-pandemic glory. It is therefore no surprise that more and more foreign salon…
In 2023, employer branding in Poland will no longer be just a fashionable buzzword used only by the largest international corporations looking for qualified specialists. To get the best employees on the market, you…
Are you entering the Polish market with your brand? It’s better not to get caught up in the communication “mine” at the start – Polish consumers rarely forgive brands for PR blunders. Or maybe…
Poles are not the simplest of customers. As a nation, we are very critical, stubborn and stand firmly by our opinions. The opinion of a Pole is difficult to change; similarly, it is difficult…
In Poland, influencer marketing is still one of the most common forms of brand communication. Importantly, however, brands are no longer limited to the largest Instagram players, but understand the concept of engaging creators…
Table of Contents: Are you planning activities in social media in Poland? Be careful – it’s not profitable to advertise everywhere! Polish recipients and the websites they use on a daily basis differ slightly…
Table of Contents: Do you run a foreign company or deal with marketing and want to start conducting social media communication aimed at recipients from Poland? Finding the right agency that has experience in…
After the UK leaves the European Union, other European capitals may have their day. What does the Warsaw brand offer its customers? People from other countries are more and more interested in Poland and…
We usually work for big companies, but there are also smaller firms and individuals among our clients. Although the scope of operations does not usually influence the popularity of the news, smaller companies often…
Blogosphere is very popular, and even trendy in Poland. There are new blogs popping up all the time and numerous events and competitions are organised for bloggers. There are a number of specialist tools…