Digital and social media services
With so many social channels and digital platforms, reaching your Polish target market requires more than posting on social media. It takes a tailored strategy that combines organic and paid social media, content marketing, and data-driven campaigns across digital channels. As social media marketing agency, we can help you create meaningful connections with Poles. Le’t’s turn turn your marketing efforts into measurable business growth!
Digital marketing in Poland – trends and opportunities
Poland is one of the fastest-growing digital markets in Europe. Customers spend more time online than ever before. But it’s not all abut social media platforms. Polish customers also expect consistent communication across websites, email, and other marketing channels.
93% of Poles aged 16-64 use smartphones to browse online. Your audience demands quick, personalised interactions and content tailored to their interests. Brands that deliver integrated digital strategies see better return on investment.
The internet has become the main engine of growth across Poland’s entire media market, accounting for over two-thirds of the increase in advertising spend. The share of digital channels in marketing budgets continues to rise. It’s estimated that by 2025, online advertising expenditure will exceed PLN 10 billion.
This creates a unique opportunity for companies. With the right organic social media marketing strategy and data-driven digital marketing services, you can boost your brand’s online presence.
What makes the Polish digital market so unique?
Video takes the lead
Among all formats, online video advertising is growing the fastest. It’s currently the most dynamic segment, fuelled by the popularity of YouTube, TikTok and on-demand streaming platforms.
Ad-blocking culture
35% of Polish internet users employ ad-blocking software – one of the highest rates in the world. This directly affects the effectiveness of display campaigns. When planning paid social advertising, it’s essential to factor this in and invest in less intrusive formats or native ads that can reach users who avoid traditional banners.
Messenger over WhatsApp
Unlike many countries where WhatsApp dominates, Facebook Messenger is the most popular messaging app in Poland, used by 84% of the population. Among young adults aged 18–29, Discord has also gained significant traction. Any SM strategy should include various social media platforms as key channels for communicating your products or services.
Local language is a must
The Polish internet is strongly rooted in the local language. Virtually all key marketing communication takes place in Polish, making localisation crucial for foreign brands – both in terms of language and in adapting strategic social media content to Polish culture and market realities.
Growing cross-border shopping
Poland is the fifth-largest market in the EU, offering vast potential for digital investment. Polish e-consumers are becoming global, with around 30% of online shoppers making purchases from foreign e-commerce stores. The popularity of Chinese platforms like AliExpress and Temu has reached nearly 90%.
Unique e-commerce characteristics
Poland has its own consumer specifics. For instance, older generations have been slower to adopt online shopping, BLIK is an extremely popular local payment method, and domestic platforms like Allegro hold a strong position. Digital campaigns achieve the best results when they are tailored to these local characteristics. Also – comprehensive social media content that is adapted (not only translated) resonates with your audience better.
How we can help your social media and digital campaign?
We go beyond simple social media management. Our expert social media marketing services and comprehensive digital marketing strategies help your brand connect with the right audience across multiple social media platforms and channels. We build tailored strategies that work hand in hand with content marketing, SEO, and email marketing to deliver measurable results.
Our digital marketing services include:
Digital strategy
We develop a data-driven social media strategy and digital marketing plan tailored to your target audience and target market. We focus on aligning your social media efforts with your business goals to grow your brand and ensure a consistent presence across social channels.
Effective social media content creation
Our social media marketing team produces high-quality content – from social media posts and videos to visuals that engage your audience across different social media platforms. We also create blog posts and articles that support your SEO efforts and drive organic traffic to your website.
Paid social media advertising and campaigns
We design and execute paid social media advertising campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, and more. Our approach maximises ad spend, increases website traffic, and builds brand awareness with ads on social media platforms that target the ideal audience for your business.
Online reputation management
We help protect and enhance your brand’s image in the Polish digital landscape through proactive online reputation management. Our team monitors mentions of your brand across social media channels, review sites, and online communities. We quickly respond to negative feedback and engage with positive comments.
Influencer marketing campaigns
Our social media team can manage influencer marketing campaign with top Polish creators and key opinion leaders. From identifying the right influencers to negotiating contracts and tracking performance, we ensure your campaign appeals to your target audience.
Email marketing and marketing automation
We plan, design, and manage email marketing campaigns that complement your social media marketing efforts. By integrating marketing automation, we nurture leads through the sales funnel, drive conversions, and keep your audience engaged with personalized, targeted messaging.
Analytics and performance reporting
We continuously track and analyse the performance of your digital marketing and social media campaigns. Our detailed reports help you understand what works, where to optimize your marketing budget, and how to improve your social media strategy for better results.
Link building
We create custom link building strategies to strengthen your website’s authority and improve its visibility. By securing high-quality backlinks from trusted Polish online media outlets, we help increase your brand’s credibility and drive more traffic.
Measurable growth through expert digital services
By partnering with us, your company will:
- Boost your brand’s presence across social media platforms.
- Reach the right audience with tailored SM strategy that drive meaningful connections.
- Increase website traffic and generate high-quality leads that support your marketing goals.
- Optimize your ad spend and improve return on investment through data-driven social media marketing and digital campaigns.
- Gain transparent analytics insights that help you continuously improve your strategies and achieve measurable business growth.
Ready to start your digital success in Poland?
Contact us! Our digital marketing experts will help you navigate the market, build solid strategy, and turn your online presence into measurable growth. Talk to us and connect with your target audience in Polish social media landscape!
You can read more about content marketing in Poland on our blog:
