Media relations
Effective media relations in Poland is not about sending out a newsworthy press release and waiting for results. It’s a strategy for brand visibility, built on clear objectives, carefully selected topics and a long-term approach to media presence. Our team knows the Polish media landscape inside out.
Make a connection with the Polish media
We understand how Polish media outlets work, what journalists care about, what puts them off – and how to develop content that actually has a chance of being published.
We treat every media coverage as a standalone story. Sometimes, one well-written, tailored message is enough. Other times, we build a full narrative around it – we invite journalists into the conversation, support it with data and create real value for the industry. We see media relations as one of the most effective tools for building a PR strategy in Poland.
We support international companies that:
- want to establish their brand awareness in Polish influential media as experts, innovators or thought leaders,
- need to raise awareness and reach a clearly defined target audience,
- operate in sectors that require education or contextualisation for the local public,
- understand that effective media relations is a long-term effort with measurable results.
How do we work?
Media presence starts with the right questions. We begin our PR work by identifying what the brand’s customers and partners need to hear, who should say it, and what communication channels we should use to reach the public eye.
Then it’s time to use our media contacts. Before creating any media-friendly message, we map out the media landscape. We analyse what your competitors are saying, how the market perceives your sector, and where there’s space to lead the conversation. This shapes the narrative direction, messaging, and target top media outlets. Building relationships with journalists and media is not an afterthought. They should be rooted in relevance and trust, offering stories that match both the editorial calendar and the business goals.
PR content we make is always a part of this strategy. From expert commentary to Q&As, data-driven insights to organisation quotes, we create materials that invite further coverage. We coach and support internal experts to tell compelling stories and become credible media voices.
Our understanding of the Polish media environment runs deep. We know the top-tier journalists. Not just their names, but their preferences, and the topics they care about. Some stories require a local angle. Others need a global media outreach. We handle both, reaching the right people at the right time.
Tools we use in our media relations services
Press materials management
Our team of experts prepare professional press releases, Q&As, interviews, sponsored articles, and white papers. We deliver both data-driven stories (based on research, rankings, and studies) and content provided by the client, aligned with Polish media standards. Our texts are tailored to the target outlet, whether it’s a daily news site, a lifestyle magazine, or a business vertical.
Media briefings and press meetings
We organise press events – both in person and remotely. Our experienced PR professionals support you in planning the agenda, preparing your spokesperson, and delivering a clear, locally relevant message. We know what Polish journalists expect and how to create an angle that gets attention.
Media monitoring
We track and analyse coverage quantitatively (reach, impressions) and qualitatively (sentiment, message clarity, topic placement). You get clear insights into how your brand is being perceived by Poles and if your media relations efforts are gaining positive media coverage. We also provide recommendations on what to improve for achieving your communication goals.
Creative media relations campaigns
Effective communication plays an important role in product launches and building strong media relationships. We design story-driven, visually engaging campaigns with creative storytelling. We know how to link business goals with stories that resonate emotionally.
Working with influencers
Successful PR is not only about reporters and editors. We also work with Polish influencers that help improve the brand’s visibility and gain media coverage. We use influencer campaigns strategically to extend the story’s reach and bring your message to new, engaged audiences.
Crisis communication
When the crisis hits, we step in fast. Our media relations professionals support your team with real-time messaging, help manage media relations under pressure, and coordinate all external communication. We know how to respond to tough questions from Polish journalists, calm the narrative in times of crisis, and keep your message consistent across channels on a global scale.
Why work with us?
Our PR agency has a proven track record in delivering media relations and public relations campaigns for brands across both B2C and B2B sectors. Our experience spans industries such as education, finance, gaming, cosmetics, fashion, the public sector and NGOs, law, manufacturing, technology, telecommunications, tourism, publishing, healthcare, and food & beverages. This cross-sector perspective allows us to tailor the message to each market’s specifics and to what the media in that space actually expects.- We start with a narrative audit and a review of your media presence to date.
- We shape topics to fit the format, style and expectations of specific journalists and editorial teams.
- We work both on one-off projects and in long-term, ongoing partnerships.
You can read more about content marketing in Poland on our blog:
