Public relations in Poland

What makes good PR?

It is not a secret that most important for any company, is good public relation communication, no matter whether they are big or small. Image creation is a long and complicated process that is responsible for how your company is perceived by your clients, media and competitors. A good PR strategy should include both: a well-prepared PR plan; and some space for short term and tactical PR campaigns. To plan a successful campaign you should not forget about your smaller customer groups – ethnic minorities.

Polish Public Relations – remembering the differences

Polish PR can be difficult to implement for those who have no experience in this field. Poles pay attention to the company’s public image; it is important for them if the brand respects their own national and cultural values. It is crucial to know Polish cultural context well to develop effective PR campaigns in Poland. Polish Public Relations may be tricky, but we know how to deal with it. PR is one of the most popular services we offer. We help you to build an effective Polish PR campaign, and reach the exact audience you want.

B2B PR in Poland

Public relations in Poland addressed to the B2B sector has its own rules. In order for a foreign company to be noticed by potential B2B clients in Poland, it is necessary to maintain regular relationships and build a positive image with other entities from the industry in this country. However, PR activities from other markets cannot be translated directly into the Polish market. Polish B2B customers attach great importance to the company’s philosophy and ethics of its operation. They want to work with companies that share their values and take into account the cultural context in their work. As a Polish PR agency, we build a PR strategy from scratch aimed at the B2B sector in Poland. We create segmentation of message recipients, combine PR activities with marketing aimed at your business environment and design communication that is fully integrated with sales goals. We will help your company build effective online and offline PR communication, develop your industry blog, reach the relevant media and maximize press coverage.

Let us guide you through Polish PR

We have worked with brands from different business sectors, and helped them to develop their PR in Poland. We specialise in:

• Storytelling (to build a connection with the Polish audience),
• Influencer Marketing (working with multiple Polish influencers),
• Creative writing (tailored content preparation and media placing),
• Designing Visual Assets (infographics, video production, photo shoots etc.),
• Competitions and event organisation and promotion,
• Media booking and buying (choosing and booking advertising campaigns in multiple media channels).

It is extremely important for all business sectors to truly understand the fact that every ethnic group has its own unique individual beliefs, needs and wants, values, spending habits and purchasing behaviour. Having that in mind, we will help you to come up with the right PR strategy, and to implement campaigns that will provide tangible results.

If you need to plan activities that include public relations in Poland, contact us today.

Employer branding

Build the image of a desirable employer in Poland! Employer branding is a long-term process of building how a company is perceived in the eyes of not only key candidates for employees, business partners, shareholders, but also customers. It is also the internal activities supporting and activating current employees, the aim of which is to keep the best specialists inside the company, increase their work efficiency and accelerate the development of the whole enterprise. Our experts will help you do this.

Key benefits of employer branding

It has been said for many years that there is an employee market. Employer branding in Poland today is not just an add-on, but a necessity if we want to build solid company foundations based on the work of the best experts on the market. The main benefits of implementing employer branding activities with our help include

– better matching of candidates to the company’s working environment,

– greater involvement of employees in the company’s development, 

– more spontaneous recruitment and easier attraction of the right people,

– lower recruitment costs,

– higher employee satisfaction and loyalty to the company,

– reduced turnover of experts,

– Better internal communication and organisational culture building,

– higher work efficiency and customer service quality,

– gaining competitive advantage.

External and internal employer branding in Poland

According to the latest research on employer branding in Poland, the number of companies that declare involvement in employer branding is constantly growing and amounts to around 25%. The basis of the external employer branding strategy today are online activities, including social media, but also positioning (SEO) and appropriate communication via the company’s website. These are also offline activities, such as participation in trade fairs and industry conferences, or meetings with ambassadors at universities. The most popular internal employer branding tools in Poland include onboarding, talent management, development programmes, employee training, employee bonuses, team building trips and events, or other company events involving employees.

Polish companies are allocating larger and larger budgets to detailed quantitative (questionnaires about working conditions, employee motivation) and qualitative (what employees value most in the company and what they would like to change) research. Many companies also invest in internal and external communication audits conducted by external agencies dealing with Polish employer branding. More and more companies are entering the Polish market and employing specialists from Poland. Before starting to recruit, competitive, market and target group research is now a necessity. 

Take care of Polish employer branding under the guidance of professionals!

As a Polish employer branding agency we will help your company build a positive image of the employer – in the eyes of your current employees, but not only. We specialise in designing and implementing long-term internal and external employer branding strategies (image and recruitment) tailored to your budget and objectives. We do this through:

– professional audits of current communication,

– preparation of whole market research,

– segmentation of target groups,

– building an effective candidate path from scratch,

– online communication (social media, content creation, SEO, videos),

– offline communication (assistance with job fairs, organisation of meetings at universities and schools, publications in trade magazines),

– creation of an effective employer value proposition.

If you need a comprehensive employer branding strategy in Poland, contact our experts.