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What makes good PR?
It is not a secret that most important for any company, is good public relation communication, no matter whether they are big or small. Image creation is a long and complicated process that is responsible for how your company is perceived by your clients, media and competitors. A good PR strategy should include both: a well-prepared PR plan; and some space for short term and tactical PR campaigns. To plan a successful campaign you should not forget about your smaller customer groups – ethnic minorities.
Polish Public Relations – remembering the differences
Polish PR can be difficult to implement for those who have no experience in this field. Poles pay attention to the company’s public image; it is important for them if the brand respects their own national and cultural values. It is crucial to know Polish cultural context well to develop effective PR campaigns in Poland. Polish Public Relations may be tricky, but we know how to deal with it. PR is one of the most popular services we offer. We help you to build an effective Polish PR campaign, and reach the exact audience you want.
B2B PR in Poland
Public relations in Poland addressed to the B2B sector has its own rules. In order for a foreign company to be noticed by potential B2B clients in Poland, it is necessary to maintain regular relationships and build a positive image with other entities from the industry in this country. However, PR activities from other markets cannot be translated directly into the Polish market. Polish B2B customers attach great importance to the company’s philosophy and ethics of its operation. They want to work with companies that share their values and take into account the cultural context in their work. As a Polish PR agency, we build a PR strategy from scratch aimed at the B2B sector in Poland. We create segmentation of message recipients, combine PR activities with marketing aimed at your business environment and design communication that is fully integrated with sales goals. We will help your company build effective online and offline PR communication, develop your industry blog, reach the relevant media and maximize press coverage.
Let us guide you through Polish PR
We have worked with brands from different business sectors, and helped them to develop their PR in Poland. We specialise in:
- Storytelling (to build a connection with the Polish audience),
- Influencer Marketing (working with multiple Polish influencers),
- Creative writing (tailored content preparation and media placing),
- Designing Visual Assets (infographics, video production, photo shoots etc.),
- Competitions and event organisation and promotion,
- Media booking and buying (choosing and booking advertising campaigns in multiple media channels).
It is extremely important for all business sectors to truly understand the fact that every ethnic group has its own unique individual beliefs, needs and wants, values, spending habits and purchasing behaviour. Having that in mind, we will help you to come up with the right PR strategy, and to implement campaigns that will provide tangible results.
If you need to plan activities that include public relations in Poland, contact us today.