Instagram influencer marketing

Instagram is where Polish consumers look for ideas, inspiration and brands worth trusting. This platform shapes opinions faster than any ad. An influencer campaign with the right creator can turn curiosity into action and one post into a real conversation with your audience. We help brands use Instagram influencer marketing to stay part of what Poles talk about.

Instagram in Poland – audience and Insta influencers

Instagram connects over 12 million people in Poland – nearly one in three adults. The platform keeps expanding, reaching more users each year. Women make up almost 60% of its audience. Most are aged 25–34 – the group that drives trends, makes buying decisions and shapes what others follow.

Why Poles use Instagram:

To discover trends, products and new creators.
To watch Reels and Stories that feel spontaneous.
To check opinions and recommendations before buying.
To follow communities around shared interests or popular influencers.
To get inspired.

The influencer scene in Poland is one of the strongest in Central Europe. In 2023, there were about 70.000 Instagram creators with over 10.000 followers, and thousands of active micro-influencers.

According to the IAB Polska report, the average Polish social media user follows around 44 influencers. More than half say that content creators actually influence their purchase decisions. An industry report by Takefluence shows that in 2024, the number of orders generated by Polish companies through influencers increased by around 7%. The total sales value grew by 5%.

Numbers are huge, but a creator doesn’t have to be. The most effective Instagram influencer marketing campaigns are led by micro- and mid-tier creators. It means one thing: the more niche audiences, the stronger trust. In our influencer agency, we know how to use it.

Instagram influencer marketing in Poland requires a local approach

Running an Instagram influencer marketing campaign in Poland is not the same as in the UK or Germany. Local target audience audiences expect honesty, cultural sensitivity and visible collaboration labels. The Office of Competition and Consumer Protection (UOKiK) enforces clear disclosure. Hashtags like #reklama are not optional.

Polish users also block ads more often than Western audiences. It makes influencer marketing on Instagram one of the few channels that still reach people organically. Authenticity and language matter more here. Local captions, Polish humour and the right tone of voice decide whether a post feels natural or forced.

At the same time, every influencer marketing strategy in Poland faces a cultural challenge. Surveys show that influencers are among the least respected professions in the country. Only around 13% of Poles view them positively. For brands, this means one thing: every campaign must be authentic and handled with care. Poorly chosen brand ambassadors or generic content can damage a brand faster than a good campaign can build it.

Our Instagram influencer marketing services

We design end-to-end Instagram influencer marketing campaigns for international and local brands operating in Poland. Our approach combines creative talent, market insight and measurable results. Every PR or advertising campaign is planned, executed and tracked.

Strategy and planning

Every campaign starts with a strategy. We define business goals, KPIs and audience segments based on your brand positioning. Our team builds a tailored Instagram influencer marketing strategy that aligns creative ideas with measurable outcomes.

Influencer selection and outreach

We partner with celebrities, popular Instagram influencers, as well as micro and nano influencers who match your brand values and tone of voice. We analyse engagement, community strength and audience fit.

Content creation and campaign management

From strategy to publication, we handle every stage of the brand’s campaign. We brief influencers, oversee approvals and support production to keep quality consistent across the platform. We also help to create different types of content, both paid and organic.

Reporting

We measure what truly matters – reach, conversions, engagement and ROI. Each project includes transparent analytics and clear KPIs such as social media engagement rates and conversion rates.

Brand support

We guide brands through the legal and cultural side of influencer marketing. From UOKiK-compliant labelling to partnership contracts, we make sure your collaborations are transparent, ethical and safe.

Creative formats and influencer activations

Our agency doesn’t stop at standard collaborations. We create Instagram influencer marketing campaigns that fit your goals, scale and story. Whether you need a quick activation or a long-term partnership – we make it happen.

Short-term campaigns

Perfect for launches, seasonal moments or quick brand boosts. We work with handpicked micro-influencers who drive high engagement and credibility among followers.

Ambassador programmes

We build long-term influencer marketing collaborations with selected creators who embody your brand values. From monthly content to exclusive experiences, we help your ambassadors tell your story consistently.

Influencer events and workshops

We organise creative meet-ups, product launches, training sessions and brand workshops for Instagram influencers. Every detail – from concept to guest list and logistics – is managed by our specialists with extensive expertise.

Influencer trips and experiences

Want to take it further? We design fully managed influencer trips – from location scouting to production, content delivery and on-site coordination. Each experience becomes a shareable story and promotion for your product and services.

Brand collaborations and panels

We invite influencers to participate in your brand events, media panels, FAQs, or product discussions. It’s a powerful way to connect your campaign with real people, content and culture.

Whatever your vision, we turn it into a creative and measurable influencer marketing campaign. Our work combines strategy, talent and flawless execution – so your brand stays visible, relevant and ahead of the curve.

We make an impact for your brand

Visually pleasing and scalable influencer marketing on Instagram can change how Poles perceive your brand. Campaigns built on authentic storytelling and community engagement drive more than awareness. They build trust, a strong community, and long-term conversion.

Our campaigns help brands grow recognition, generate leads and strengthen their voice in the Polish market. Influencer marketing can become a game-changing part of your wider marketing mix – one that supports other channels, amplifies PR activity and brings measurable ROI.

With our agency experts who know the market, every Instagram collaboration becomes an investment, not a risk. Let’s talk about your brand’s goals on social media!