Some international beauty brands available in Polish drugstores are highly active on social media abroad – but not in Poland. Here, the hype is driven by users, influencers and retailers, not the brands themselves. From a PR agency perspective, these are the 10 brands with big, but untapped potential in Poland. 1. Essence Cosmetics Wyświetl…
The Polish financial market is heavily regulated and operates in an environment of uncertainty and low trust. What works in content marketing for lifestyle or consumer brands often fails completely in finance. Here, communication has to play by different rules. This is how financial brands can build effective content marketing in Poland by relying on…
Poland has become one of Europe’s most competitive and attractive tech talent markets. Yet even global brands with strong reputations often remain invisible to local candidates. Here’s a look at the tech companies that could gain the most by investing in employer branding – from the agency perspective. Strategy Strategy (formerly MicroStrategy) operates a big global…
Poland’s cosmetics market is one of Europe’s most dynamic beauty sectors. It offers unique insights into what drives purchasing decisions and market growth. Let’s explore the key facts and figures every cosmetics brand should know about Poland! Market size, structure, and growth dynamics Poland’s beauty scene isn’t just big. It’s one ot the top countries…
37 million potential customers, a growing interest in online shopping, and an openness to foreign brands. Poland is a promising market for almost any industry. The key is knowing how to communicate with Polish consumers. What makes a marketing campaign used to promote a product or service more likely to succeed here? Which types of…
Poland. If you look at a map of Europe, you see the country at the heart of it. But when you look closer, you discover much more. It is one of the fastest-growing markets in Europe, full of amazing potential. And while it may not always be on the front pages of global trend reports, it…
The use of AI in PR has been one of the more controversial topics for some time now. It arouses very strong emotions in the industry, as it is basically unclear whether its representatives will develop their capabilities or lose their jobs as a result. Unfortunately, the general trend in the market is that often…
The popularity of TikTok in Poland is constantly growing. Not surprisingly, the presence of brands and their content on this platform is also becoming more common. GetHero’s 2021 report ‘Who are the Polish TikTok users’ shows that already one in two users from Poland has positive feelings towards a brand after seeing sponsored material – whether in…
The fashion sector is currently the most frequently and most eagerly promoted industry in Poland – both in social media, press, television, and online advertisements and outdoor campaigns. However, for several years now there has been a trend that has come to Poland from the West. Instead of models or top models, influencers are increasingly…
Building a brand, especially in a new market, requires a lot of work, time, and creativity. However, even the most stunning branding campaigns can turn out to be a waste of money if they lack one thing: an analytical approach. Without measuring the right indicators, we cannot talk about a real assessment of the success…